Digital Marketing Executive

About the role

We are looking for a creative, results-driven, and digitally savvy Digital Marketer to join our growing team. In this role, you will support and execute digital marketing campaigns across multiple online channels, including social media, search engines, email, websites, and paid advertising platforms. You will work closely with internal teams to create engaging content, generate leads, increase brand awareness, and measure campaign performance. This position is suitable for candidates with 1–4 years of digital marketing experience. Passionate fresh graduates with strong portfolios and relevant skills are also encouraged to apply.

Key responsibilities

• Plan, execute, and optimise digital marketing campaigns across various online channels.
• Manage and grow social media platforms, including content planning, posting, and community engagement.
• Create engaging marketing content, including social media posts, website content, email campaigns, and advertisements.
• Assist in planning and managing paid advertising campaigns on platforms such as Google Ads and Meta Ads.
• Conduct keyword research and support SEO initiatives to improve website visibility and organic traffic.
• Monitor campaign performance and prepare regular reports using analytics tools.
• Track key performance indicators (KPIs) such as website traffic, leads, engagement, conversions, and return on ad spend.
• Conduct market, competitor, and audience research to identify marketing opportunities.
• Assist with email marketing campaigns, newsletters, and customer engagement initiatives.
• Collaborate with designers, content creators, sales teams, and external agencies.

About you

• Diploma or Degree in Marketing, Communications, Business, or a related field.
• 1–4 years of experience in digital marketing, social media, content marketing, or a related role.
• Strong understanding of digital marketing fundamentals.
• Familiarity with social media platforms such as Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Basic knowledge of SEO and keyword research.
• Familiarity with Google Ads and/or Meta Ads Manager.
• Experience with Google Analytics or other web analytics platforms.
• Strong written and verbal communication skills.
• Good copywriting and content creation abilities.
• Ability to interpret marketing data and provide actionable insights.