Digital Marketing Executive

Job Summary

We are looking for a results-driven Digital Marketing Executive to independently plan, execute, analyse, and optimise high-budget performance marketing campaigns across multiple digital channels.

This role is ideal for someone with at least 1 year of hands-on digital marketing experience who is comfortable managing campaigns, analysing performance data, experimenting with growth strategies, and driving measurable business results through data-driven marketing initiatives.

You'll work closely with experienced marketers, designers, and content teams in a fast-paced environment, with opportunities to take greater ownership of campaigns and continuously develop your performance marketing expertise.

Responsibilities

• Develop and implement digital marketing strategies aligned with the company’s goals.
• Conduct market research, understand target audiences, and identify marketing and growth opportunities.
• Independently create, execute, monitor, and optimise campaigns across various digital channels, including email, social media, paid advertising, and search engine optimisation.
• Research, evaluate, and test new digital marketing channels, advertising platforms, and growth opportunities to improve campaign performance.
• Collaborate with designers and copywriters to develop high-performing ad creatives, landing pages, and marketing assets.
• Work closely with internal stakeholders and external partners to ensure successful campaign execution.
• Provide accurate reports and analysis to clients and company management to demonstrate campaign effectiveness and return on investment (ROI).
• Monitor, analyse, and optimise campaign performance to improve ROI, ROAS, CPA, CTR, and conversion rates.
• Conduct A/B testing on ad creatives, landing pages, and audience targeting to maximise campaign effectiveness.
• Manage campaign budgets and ensure efficient allocation of advertising spend.
• Proactively identify performance gaps and recommend optimisation strategies based on campaign data and market trends.

Requirements

• Minimum 1 year of hands-on experience in Digital Marketing, Performance Marketing, Paid Media, Growth Marketing, or a similar role.
• Diploma (or equivalent) in Marketing, Business Administration, or a similar field.
• Digital Marketing Expertise: Proven hands-on experience with paid ads (Google Ads, Meta Ads, TikTok Ads), SEO, email marketing, and social media campaigns.
• Paid Advertising Experience: Able to independently set up, manage, monitor, and optimise paid advertising campaigns based on campaign objectives and performance.
• Email Marketing Knowledge: Experience crafting, segmenting, and optimising email campaigns using tools such as Mailchimp, Klaviyo, HubSpot, or equivalent platforms to drive engagement, retention, and conversions.
• Analytics Proficiency: Comfortable using tools such as Google Analytics to track performance, identify trends, and optimise campaigns.
• Basic Data Analytics Skills: Knowledge of Microsoft Excel or Google Sheets, including formulas such as VLOOKUP and SUMIF, pivot tables, and the ability to create tables and charts for data visualisation and reporting.
• Creative Problem-Solving: Able to develop creative marketing campaigns and propose solutions to improve campaign performance.
• Technical Skills: Basic understanding of landing page optimisation, A/B testing, and conversion rate optimisation (CRO).
• Adaptability: Stays up-to-date with fast-changing digital marketing trends, advertising platforms, and consumer behaviour.
• Communication: Able to coordinate and liaise closely with designers and copywriters to align marketing campaigns with product updates and business objectives.
• Experience managing advertising budgets and optimising campaign performance using key marketing metrics such as CTR, CPC, CPA, ROAS, and conversion rate.
• Hands-on experience with Meta Ads Manager and Google Ads is highly preferred. Experience with TikTok Ads will be an added advantage.
• Candidates should be comfortable taking ownership of assigned campaigns, analysing results, identifying areas for improvement, and recommending optimisation strategies with limited supervision.
• Candidates with stronger experience may be considered for higher seniority, responsibilities, and remuneration based on relevant experience and competencies.

Example Tasks / Performance Indicators

• New User Growth: Number of new registered users per month.
• Click-Through Rate (CTR): Effectiveness of advertising campaigns in driving traffic.
• Conversion Rate: Percentage of visitors who complete the targeted action after landing on the page.
• Campaign ROI / ROAS: Effectiveness and profitability of advertising spend.
• CPA / Acquisition Efficiency: Ability to optimise acquisition costs while maintaining conversion quality.
• Social Media Engagement: Performance and engagement across relevant social media channels.
• Community Growth: Growth and engagement of the company's online audience and community.