Digital Marketing Executive

Job Summary

The Marketing Executive is responsible for supporting brand growth and driving sales through the planning, execution, and evaluation of integrated marketing initiatives. This role involves conducting market research, developing effective marketing campaigns, coordinating with internal teams and external partners, and monitoring campaign performance to enhance brand awareness, customer engagement, and business growth.

Job Scope:

• Conduct market and competitor analysis to identify trends, consumer insights, and growth opportunities.
• Assist in developing product positioning, messaging, and brand communication across all touchpoints.
• Plan and execute 360° marketing campaigns (digital, social media, in-store, events, PR).
• Coordinate with creative and media agencies to develop campaign assets and ensure timely delivery.
• Track campaign performance and optimize based on insights and KPIs.
• Work closely with social media team on content calendars, influencer collaborations, and digital engagement initiatives.
• Coordinate with sales teams and merchandisers to execute promotional activities, merchandising, and in-store visibility plans.
• Track the effectiveness of trade programs and support retailer-specific campaigns.
• Manage assigned marketing budgets and ensure cost efficiency.
• Prepare regular performance reports covering campaign ROI, and category product performance.

Qualification and Education Requirements:

• Candidate must possess Degree/ Diploma/ Certificate in Marketing/ Business Administration or equivalent;

• Preferably at least 1 years’ sales working experience in FMCG industry;

• Computer literacy – Excel, Words, Power Points and etc

• Good analytical and strong problem-solving and negotiation skills

• Able to work multi-tasks efficiently and effectively in line with management’s plan

• Willing to learn, possess strong interpersonal skill, good positive attitude committed and communicate well with all levels

• To complete the allocated assignments within a stipulated time frame and able to work under pressure

• Possess own transport

• Applicants must be willing to work in Bukit Jalil