Digital Marketing Executive

Active Planet

Location: Kuttiyadi, Vadakara, Kozhikode, Kerala
Position: Digital Marketing Executive
Department: Marketing

Job Summary

We are looking for a creative and energetic Digital Marketing Executive to manage and promote Active Planets digital presence, social media platforms, campaigns, events, offers, and customer engagement.

Key Responsibilities

• Manage Active Planet’s social media platforms such as Instagram, Facebook, YouTube, and other relevant channels.
• Create and publish engaging posts, reels, videos, stories, and promotional content.
• Plan and execute digital marketing campaigns to increase visitors and ticket sales.
• Promote offers, events, school packages, activities, and special programs.
• Coordinate with the design and content teams for marketing materials.
• Capture and coordinate photos and videos of rides, activities, events, and customer experiences.
• Manage social media calendars and ensure regular content posting.
• Run and monitor paid advertising campaigns on Meta and other digital platforms.
• Monitor campaign performance, reach, engagement, leads, and conversions.
• Respond to customer comments, messages, and online enquiries.
• Monitor customer reviews and maintain a positive online presence.
• Conduct competitor and local market research.
• Improve Active Planet’s online visibility and brand awareness in the Vadakara/Kozhikode region.
• Support website and Google Business Profile updates, where required.
• Prepare regular digital marketing reports and share performance updates with management.
• Stay updated with the latest social media trends, content formats, and digital marketing tools.

Required Skills

• Good knowledge of social media marketing.
• Knowledge of Meta Ads and digital advertising.
• Good content creation and communication skills.
• Basic knowledge of Canva, Photoshop, or similar design tools.
• Basic video editing skills will be an advantage.
• Good knowledge of Instagram Reels and short-form video content.
• Good analytical and reporting skills.
• Malayalam and English communication skills are required.
• Creative, energetic, and willing to work in an entertainment and customer-focused environment.

Qualifications & Experience

• Bachelor's degree/diploma in Digital Marketing, Marketing, Mass Communication, or a related field.
• 2–5 years of experience in digital marketing or social media marketing preferred.
• Experience in entertainment, amusement parks, hospitality, tourism, retail, or similar customer-facing businesses will be an advantage.

Location

Active Planet, Manimala, Kuttiyadi, Kozhikode, Kerala.ies