Digital Marketing Executive

Role & responsibilities

• Plan, execute, and optimize Google Ads and Meta Ads campaigns.
• Manage PPC campaigns, budgets, targeting, and performance.
• Manage social media platforms including Instagram, Facebook, LinkedIn, and YouTube.
• Plan, create, and coordinate engaging Reels, short-form videos, posts, stories, and other social media content across platforms.
• Develop and execute social media marketing campaigns to increase brand awareness, engagement, reach, and lead generation.
• Monitor campaign performance and analyze metrics to improve ROI and lead generation.
• Manage digital campaigns for admissions, programs, events, and institutional initiatives.
• Track leads and coordinate with the admissions/business team for effective conversion.
• Conduct basic SEO, keyword research, and competitor analysis.
• Prepare regular reports on campaign performance, leads, engagement, and conversions.