Digital Marketing Executive

Key responsibilities

• Plan, organize, design, create, execute, update and develop the company website, and ensure consistent landing pages, efficient and optimized search engine marketing
• Plan, design, build, launch, run and monitor the company presence in social media (Twitter, Facebook, LinkedIn, Instagram, etc.)
• Enhance audience engagement
• Optimize advertisements
• Solicit logistics business
• Create, increase, and develop company and brand awareness
• Communicate with target audiences and build and develop customer experience and relationships
• Plan, execute, measure, monitor, analyze, develop marketing strategies, promotions, advertising, direct marketing and campaigns; and deliver target results
• Analyze, measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Source and secure advertising opportunities in the press, television, radio, conferences, seminars, events, receptions and exhibitions

Qualifications:

1.     Bachelor or master’s degree in Marketing or related field.

2.     Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

3.     Possess organizational skills to keep track of promotional needs and compliance requirements

4.     Adept in digital marketing, research & statistical analysis

5.     Results-driven and customer-focused