Digital Marketing Executive

*(Relocation to Southeast Asia)

ROLES & RESPONSIBILITIES

Digital Strategy & Planning

• Develop and lead the overall digital marketing strategy for both F&B brands
• Plan monthly content calendars, campaigns, and promotional activities
• Set clear KPIs and performance targets for all digital channels
• Conduct regular competitor analysis and market research
• Plan cross-promotion strategies between both brands

Paid Advertising & Performance Marketing

• Plan, execute, and optimize paid ad campaigns across Facebook, Instagram, TikTok, and Google
• Manage daily ad budgets, audience targeting, A/B testing, and campaign optimization
• Monitor and improve ROAS, CPM, CPC, and key performance metrics
• Manage Grab and FoodPanda paid promotions and sponsored listings
• Drive customer acquisition and repeat orders through targeted campaigns

Social Media & Content Oversight

• Oversee and approve monthly content calendars across all platforms
• Guide the creative team on brand tone, visual direction, and content quality
• Drive influencer and KOL collaboration strategy selection, briefing, and performance tracking
• Oversee community management reviews, comments, and customer engagement

Platform & Delivery Management

• Oversee Google Business profiles for both brands updates, promotions, and SEO
• Lead strategy for delivery platforms Grab and FoodPanda
• Drive SEO strategy and improvement for both brand websites
• Lead loyalty engagement initiatives WhatsApp and Telegram broadcast channels

Offline & Event Marketing

• Plan and guide offline marketing flyers, table cards, hotel and community partnerships
• Oversee event planning, brand activations, and community engagement

Team Leadership

• Lead, manage, and mentor the in-office marketing team
• Set clear goals, provide regular feedback, and drive team performance
• Handle hiring and onboarding when needed
• Ensure team retention and maintain a positive, productive team culture

Reporting & Analytics

• Deliver weekly updates and comprehensive monthly performance reports to the Managing Director
• Cover KPIs, ad spend, campaign results, competitor insights, team performance, and next month's plan
• Provide data-driven recommendations to improve performance and ROI

PREFERRED CANDIDATE PROFILE

• 5 to 8 years of experience in digital marketing — F&B or hospitality industry strongly preferred
• Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field — MBA in Marketing is an advantage
• Strong hands-on experience with Meta Ads Manager and Google Ads
• Proven track record of managing and growing F&B brands on social media
• Experience leading and managing a marketing team
• Strong analytical mindset — comfortable with data, budgets, and ROI
• Google Ads or Meta Blueprint certification preferred
• Agency background handling multiple F&B clients is an advantage
• Excellent English communication skills — written and verbal
• Strategic thinker with a hands-on, results-driven approach
• Self-driven, organized, and comfortable working directly with senior management
• Open to relocating to South East Asia — full relocation support provided
• Indian nationals from Delhi, Punjab, Dehradun,NCR preferred