Digital Marketing Executive

Role & responsibilities

• Campaign Management: Run digital marketing campaigns across social media, email, and search engines.

• Search Engine Optimization (SEO): Improve website ranking and visibility using keyword research and on-page optimization.

• Paid Advertising (PPC): Launch and optimize paid ads on platforms like Google Ads and Meta.

• Content Creation: Update website content, write blogs, and create engaging newsletters.

• Data Analytics: Measure campaign performance and user behavior us

• Assist in the formulation of strategies to build a lasting digital connection with consumers

• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

• Be actively involved in SEO efforts (keyword, image optimization etc.)

• Prepare online newsletters and promotional emails and organize their distribution through various channels

• Provide creative ideas for content marketing and update website

• Collaborate with designers to improve user experience

• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

• Acquire insight in online marketing trends and keep strategies up-to-date

• Maintain partnerships with media agencies and vendors

Preferred candidate profile