Digital Marketing Executive

Job Highlights

·         E-Commerce & Social Media

·         Design & Website Content

·         Creative and Innovative

Established in 2001, Altaya Wines is a prominent fine wine merchant and distributor in Hong Kong, representing over 200 family-owned estates and managing an extensive portfolio of international labels, including deep collections of Burgundy and vintage Bordeaux. As a trusted partner to both trade and private clients, we are focused on maintaining our market presence while steadily expanding our digital capabilities and regional footprint.

We are seeking a talented, detail-oriented Digital Marketing Executive with a strong blend of e-Commerce operations, platform optimization, and creative design skills. In this role, you will bridge the gap between technical operations and creative execution—supporting day-to-day e-Commerce workflows, optimizing digital campaigns, and designing eye-catching promotional and event materials.

If you are a data-driven marketer with an eye for great design and a passion for seamless user experiences, we want you on our team!

Job Description

Responsibilities:

E-Commerce Operations and Platform Optimization:

·         Manage day-to-day e-Commerce operations, including inventory updates, pricing accuracy, order
processing support, and customer inquiries.

·         Collaborate with the Marketing Team to enhance website UX/UI, streamline the customer journey, and maximize conversion rates.

·         Monitor website performance and proactively implement enhancements to drive online sales growth.

Design and Content Creation:

·         Produce visually compelling graphics, illustrations, short-form videos, and multimedia assets for digital marketing campaigns.

·         Design and develop website layouts, landing pages, and email marketing templates aligned with brand guidelines.

·         Create offline marketing collateral, including promotional event materials, flyers, and brochures.

·         Ensure absolute consistency in branding, tone, and visual messaging across all touchpoints.

Digital Marketing Campaign Optimization:

·         Execute and optimize digital marketing campaigns across channels, including social media, email, paid advertising, and Search Engine Marketing (SEM).

·         Conduct A/B testing on ad creatives and landing pages to continuously improve ROI.

·         Collaborate closely with Sales and Marketing to develop innovative campaign concepts.

Data Analysis and Reporting:

·         Track, analyze, and report on key performance metrics (KPIs) related to e-Commerce sales, traffic, and campaign ROI.

·         Utilize web analytics tools to uncover customer behavior trends and provide actionable insights for business growth.

Cross-Functional Collaboration:

·         Partner with internal Sales, Marketing, and IT teams to ensure seamless integration of new e-Commerce features and promotions.

·         Coordinate with external vendors, agencies, and partners to ensure flawless campaign execution.

Qualifications:

·         Bachelor's degree in E-Commerce, Marketing, Business Administration, or a related field.

·         3 years of experience in digital marketing, e-Commerce operations, or a similar role.

·         Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or modern design tools (e.g., Figma, Canva, Premiere Pro).

·         Solid understanding of e-Commerce platforms, content management systems (CMS), and digital marketing analytics.

·         Strong analytical mindset, sharp attention to detail, excellent project management skills, and strong written/verbal communication.

·         Hands-on experience with Shopify platform management.

·         Basic knowledge of HTML/CSS and web development concepts.

·         Familiarity with Google Analytics 4 (GA4) and data reporting.

·         Knowledge of or a personal passion for the wine industry and consumer trends.

Interested parties please send your resume in Word format or PDF file with expected salary and available date to [email protected]

Information provided will be treated in strictly confidential and only be used for recruitment purpose. The company may refer suitable applicants to other vacancies within the associated Group of companies.