Digital Marketing Executive

Roles and Responsibilities :

• Develop and execute comprehensive digital marketing strategies to drive business growth for the travel agency.
• Manage and optimize Facebook ads, Google AdWords, and other online advertising campaigns to reach target audiences.
• Collaborate with cross-functional teams to create engaging social media content that drives brand awareness and customer engagement.
• Analyze campaign performance data to identify areas of improvement and adjust strategies accordingly.

Job Requirements :

• 3-7 years of experience in digital marketing, preferably in the travel industry.
• Proven track record of success in managing multiple digital campaigns across various platforms (Facebook Ads, Google AdWords).
• Strong understanding of SEO best practices for optimizing website visibility on search engines like Google.
• Excellent analytical skills with ability to interpret complex data sets from tools like Google Analytics.