Digital Marketing Executive

Develop and execute digital marketing strategies aligned with business goals.  Plan and manage social media campaigns, content calendars, and audience engagement.  Manage Meta Ads and Google Ads campaigns with a focus on leads, conversions, ROI and campaign performance.  Conduct SEO, keyword research, on-page and technical SEO activities.  Monitor campaign performance using GA4, Google Tag Manager and other analytics tools.  Analyze KPIs such as CPC, CTR, CPA, ROAS, traffic, leads and conversions.  Conduct competitor and market research to identify growth opportunities.  Work on landing page and website optimization, preferably using WordPress.  Prepare regular performance reports and provide actionable recommendations.  Coordinate with internal teams, creative teams and other stakeholders for campaign execution.  Manage multiple campaigns/projects simultaneously and ensure timely delivery.

Pay: ₹10,000.00 - ₹30,000.00 per month

Work Location: Hybrid remote in Bhubaneswar, Odisha