Digital Marketing Executive

Role & responsibilities

Digital Marketing

Execute and manage digital marketing campaigns across Meta, Google, and other relevant platforms. Monitor campaign performance and coordinate with external partners/agencies for optimization and execution.

Website Management

Manage website content updates, product information, landing pages, banners, and promotional content. Coordinate with website developers and external vendors to ensure smooth functioning and timely updates.

SEO, AEO & GEO

Support initiatives to improve organic search visibility through SEO best practices, keyword research, content optimization, and emerging search technologies including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

Content & Campaign Coordination

Coordinate with designers, photographers, content creators, and agencies for campaign execution and content requirements. Ensure brand consistency across all digital touchpoints.

Analytics & Reporting

Track website traffic, campaign performance, search rankings, and other digital metrics. Prepare periodic reports and share insights and recommendations.

Vendor & Agency Coordination

Liaise with external agencies, developers, and marketing partners to ensure timely execution of projects and marketing initiatives.

Brand Support

Support product launches, promotional campaigns, seasonal initiatives, and other brand-building activities as required.

Preferred candidate profile

• Strong understanding of Digital Marketing fundamentals
• Working knowledge of SEO, keyword research, and website optimization
• Familiarity with Meta Ads and Google Ads platforms
• Experience managing website content and updates
• Understanding of Amazon Seller Central and marketplace management
• Knowledge of Google Analytics and digital reporting tools
• Strong project coordination and stakeholder management skills
• Excellent communication and organizational abilities
• High attention to detail and execution focus
• Ability to work independently and manage multiple priorities simultaneously