Digital Marketing Executive

Requirements:

• Diploma or Degree in Marketing, Mass Communication, Business or related field.
• At least 1 year of experience in digital marketing or social media marketing.
• Strong understanding of social media platforms (Instagram, Facebook, TikTok, XiaoHongShu, etc.).
• Experience in Facebook Ads Manager, Google Ads, SEO or content analytics.
• Basic knowledge of Canva / Adobe Illustrator / Photoshop for simple visual editing.
• Good command of English and Mandarin (written & spoken).
• Analytical, creative and detail-oriented with strong time management skills.
• Passionate about social media trends, branding and digital growth.

Responsibilities:

• Plan, execute and monitor digital marketing campaigns across multiple platforms.

• Work with the Content Creator to develop engaging content that drives traffic and conversions.

• Manage and optimize social media ads (Facebook, Instagram, TikTok, etc.) to reach target audiences effectively.

• Track and analyze campaign performance using tools such as Meta Ads Manager, Google Analytics and prepare monthly marketing reports.

• Develop strategies to increase brand visibility, followers and engagement rate.

• Support the Sales Team by generating qualified leads and improving conversion funnels.

• Research current trends, competitors and new marketing opportunities to enhance digital presence.

• Collaborate in event promotions, seasonal campaigns and online branding initiatives.