Digital Marketing Executive

Digital Marketing Executive
Location: G-69, Sector-63, Noida
Position: Digital Marketing Executive
Employment Type: Full-Time
Experience: 1–3 Years
Work Mode: Work From Office
Salary: ₹1.5 Lakhs – ₹4.0 Lakhs per year, depending on skills and experience

About the Company

Zion Infosystem is a technology and digital solutions company providing Website Design & Development, Software Development, SEO, Google Ads, Social Media Marketing, Branding, and IT Solutions to clients across India and international markets.

We are looking for a motivated and result-oriented Digital Marketing Executive who can independently manage digital marketing activities, generate quality leads, and contribute to improving the online visibility and digital presence of the company and its clients.

Key ResponsibilitiesSEO

• Conduct keyword research and competitor analysis.
• Implement on-page and off-page SEO strategies.
• Manage website SEO, including meta titles, meta descriptions, headings, internal linking, and other on-page elements.
• Build and manage quality backlinks using ethical SEO practices.
• Monitor keyword rankings, organic traffic, and website performance.
• Identify SEO issues and coordinate with the development team for corrections.
• Prepare weekly and monthly SEO performance reports.

Google Ads / PPC

• Create, manage, and optimize Google Search and Display campaigns.
• Conduct keyword research and competitor analysis.
• Manage bids, budgets, negative keywords, ad copies, and ad extensions.
• Monitor CPC, CTR, conversions, CPL, and ROAS.
• Optimize campaigns to improve lead generation and reduce cost per lead.
• Prepare regular Google Ads performance reports.

Social Media Marketing

• Manage company and client social media accounts.
• Plan and publish content on Facebook, Instagram, LinkedIn, and other relevant platforms.
• Develop content ideas, captions, hashtags, and posting schedules.
• Coordinate with graphic designers for creative requirements.
• Monitor engagement, reach, followers, website traffic, and leads.
• Identify opportunities to improve social media performance.

Content Marketing

• Create content for websites, blogs, social media, and digital marketing campaigns.
• Write SEO-friendly website content and develop relevant blog topics.
• Assist in preparing marketing proposals and promotional content.
• Research industry trends, market developments, and competitor activities.

Lead Generation

• Generate B2B and B2C leads through various digital marketing channels.
• Research target customers, industries, and potential business opportunities.
• Use LinkedIn and other online platforms for lead generation.
• Coordinate with the Sales/BDM team for lead follow-up and conversion.
• Maintain accurate lead databases and campaign records.

Analytics & Reporting

• Monitor website traffic and conversions using Google Analytics / GA4.
• Monitor website performance through Google Search Console.
• Track campaign performance, conversions, and lead sources.
• Prepare weekly and monthly digital marketing reports.
• Analyze marketing data and identify areas for improvement.

Required Skills

• Practical experience in SEO and digital marketing.
• Good understanding of Google Ads / PPC.
• Knowledge of Social Media Marketing.
• Working knowledge of Google Analytics / GA4 and Google Search Console.
• Strong keyword research and competitor analysis skills.
• Good written and verbal communication skills.
• Ability to analyze campaign data and prepare performance reports.
• Ability to manage multiple digital marketing activities simultaneously.
• Basic knowledge of HTML/CSS will be an advantage.
• Knowledge of WordPress/CMS will be preferred.
• Basic knowledge of Canva or other creative tools will be an advantage.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, IT, Mass Communication, or a related field.
• 1–3 years of practical Digital Marketing experience.
• Experience with an IT, software, web development, or digital marketing company will be an advantage.
• Candidates with proven lead-generation experience will be preferred.

Candidate Profile

The ideal candidate should be:

• Creative and analytical
• Result-oriented and proactive
• Good at communication and coordination
• Comfortable working with digital marketing tools
• Able to independently manage day-to-day digital marketing activities
• Interested in SEO, Google Ads, Social Media, Content Marketing, and Lead Generation
• Able to contribute to online visibility, lead generation, and business growth

Job Location

G-69, Sector-63, Noida
Office No. 2, First Floor

How to Apply

Interested candidates with relevant Digital Marketing experience can apply with their updated CV/resume. Shortlisted candidates will be contacted for the interview process.

Pay: ₹150,000.00 - ₹400,000.00 per year

Work Location: In person