Digital Marketing Executive

Core Responsibilities

Content Strategy & Creative Direction: Conceptualize and produce high-impact, engaging content tailored for Facebook, Instagram, TikTok, and XiaoHongShu (XHS) to amplify brand identity and drive audience engagement.

Scriptwriting & Video Production: Lead end-to-end video production efforts, from writing compelling scripts and storyboards to filming and editing promo reels, dynamic product showcases, and seasonal launch videos.

E-Commerce & Digital Platform Operations: Assist in managing, updating, and optimizing company e-commerce platforms, official websites, and mobile applications (including feature rollouts like Shopee management, dynamic QR codes, digital membership structures, and voucher mechanics).

Campaign & Promotional Execution: Execute full-funnel promotional campaigns and seasonal marketing initiatives, developing visual assets and marketing copy for both internal communication and external customer touchpoints.

Cross-Functional Design & Alignment: Partner closely with internal graphic designers to ensure all promotional assets maintain visual impact, adhere strictly to brand guidelines, and deliver on project timelines.

Social Media & Community Management: Monitor brand channels, engage with followers, and manage customer inquiries across all active social platforms to maintain high service standards and foster community.

Data Analytics & Campaign Optimization: Analyse social performance metrics and digital ad campaign data to evaluate ROI, tweak strategic tactics, and identify top-performing content formats.

Market Research & Trend Analysis: Conduct competitor analysis and monitor emerging digital trends (including short-form video strategies and audio/visual formats) to capture growth opportunities and keep the brand competitive.

Cross-Departmental Support: Collaborate with internal teams to handle ad-hoc marketing requests, launch projects, and execute additional directives assigned by management.

Job Requirements:

1. Candidate must possess at least a Diploma/ Degree in Marketing/ Digital Marketing/ Communications/ E-Commerce/ Business studies or equivalent
2. At least 1-2 Year(s) of working experience in Digital Marketing is preferably for this position
3. Proficient in SEO, SEM (Google Ads), social media marketing (Facebook, Instagram, LinkedIn), and online shopping platforms (Shopee)
4. Strong knowledge of Google Analytics, Meta Business Suite, and basic understanding of Google Search Console and GA4
5. Experience in content creation, campaign management, and performance tracking
6. Possess positive & aggressive interpersonal, jovial & outgoing and strong communication skills
7. Knowledge of strategic planning principles and marketing best practices
8. Good written and verbal communication skills in English, Bahasa Malay & Mandarin to effectively communicate with Mandarin-speaking clients.
9. Able to multi-task, proactive, creative and meticulous
10. Strong analytical thinking, attention to detail and time management skills.
11. Able to work independently and as part of a team in a fast-paced environment.
12. Willing to work in Kempas JB, and travel outstation when needed.