Digital marketing Executive

Digital Marketing Executive – Electric Bicycle (E-Bike)

Company: Ebykeshop / EX Automotive Tech

Location: Whitefield Bangalore

Job Type: Full-time

About the Company

Ebykeshop / EX Automotive Tech is a fast-growing multi-brand electric bicycle (e-bike) company offering a wide range of premium, mid-segment, and entry-level e-bikes. We are committed to making sustainable mobility accessible through innovative products, exceptional customer service, and seamless buying experiences.

Role Overview

We are looking for a dynamic and result-oriented Marketing Lead to drive brand awareness, customer acquisition, and business growth. The ideal candidate will develop and execute both digital and offline marketing strategies, generate high-quality leads, and work closely with the Sales and Operations teams to maximize conversions and customer satisfaction.

Key Responsibilities

• Develop and execute integrated digital and offline marketing campaigns.

• Manage paid advertising campaigns (Google Ads, Meta Ads) to generate qualified leads.

• Plan and implement SEO, content marketing, email marketing, and social media strategies.

• Conduct market research and competitor analysis to identify growth opportunities.

• Build and optimize lead generation and lead qualification processes.

• Monitor campaign performance, ROI, CAC, ROAS, and prepare regular marketing reports.

• Coordinate with the Sales and Operations teams to ensure smooth execution of campaigns and customer engagement.

• Manage external agencies, vendors, and marketing budgets effectively.

• Execute offline promotional activities, including apartment campaigns, corporate events, malls, exhibitions, and test-ride events.

• Drive customer retention through loyalty programs, newsletters, and post-purchase engagement initiatives.

Key Performance Indicators (KPIs)

• Marketing Qualified Leads (MQLs)

• MQL-to-SQL Conversion Rate

• Cost per Acquisition (CAC)

• Return on Ad Spend (ROAS)

• Website Traffic and Lead Conversion

• Campaign ROI and Budget Efficiency

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.

• 2–5 years of experience in marketing, preferably in performance marketing or demand generation.

• Hands-on experience with Google Ads, Meta Ads, SEO, social media marketing, and analytics tools.

• Strong analytical, communication, and content creation skills.

• Experience in offline marketing and event management is an added advantage.

• Knowledge of the Electric Vehicle (EV) or E-Bike industry is preferred.

What We Offer

• Competitive salary with attractive performance incentives.

• Opportunity to lead marketing initiatives in a rapidly growing EV company.

• Collaborative work environment with cross-functional teams.

• Career growth and professional development in the green mobility sector.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person