Digital Marketing Executive

We are looking for a performance-driven Digital Marketing Executive to manage and optimize online advertising campaigns, generate quality leads, and support the company's digital marketing initiatives. The ideal candidate should have hands-on experience in Google Ads, Meta Ads, lead generation, campaign optimization, and performance analysis.

Key Responsibilities

• Plan, execute, and manage Google Ads and Meta Ads campaigns.
• Develop effective digital advertising strategies to generate qualified leads.
• Monitor campaign performance, including CPL, CTR, conversions, ROI, and lead quality.
• Conduct keyword research, audience targeting, ad copy testing, and campaign optimization.
• Manage and optimize Facebook and Instagram advertising campaigns.
• Generate and improve leads for travel packages and other business requirements.
• Analyze campaign data and prepare regular performance reports.
• Coordinate with the Sales Team to track lead conversion and improve lead quality.
• Identify underperforming campaigns and implement corrective measures.
• Conduct competitor and market research to identify new digital marketing opportunities.
• Assist in developing landing pages, promotional campaigns, and digital marketing creatives.
• Maintain proper tracking of leads and campaign sources.
• Stay updated with the latest trends and changes in Google, Meta, and other digital advertising platforms.

Required Skills

• 2 - 4 years of hands-on experience in Digital Marketing.
• Strong practical knowledge of Google Ads and Meta Ads.
• Experience in lead generation and performance marketing.
• Knowledge of keyword research, audience segmentation, remarketing, and campaign optimization.
• Ability to analyze marketing data and make data-driven decisions.
• Good knowledge of Excel/Google Sheets for campaign reporting.
• Strong communication and coordination skills.
• Ability to manage multiple campaigns and meet deadlines.