Digital Marketing Executive

Job Title: Digital Marketing Executive
Location: Pune
Department: Marketing

Job Summary

We are looking for a dynamic and results-oriented Digital Marketing Executive with strong expertise in website management and digital campaign execution. The ideal candidate will be responsible for enhancing the organization’s online presence, managing digital channels, and executing performance-driven marketing initiatives. This role requires a blend of creativity, analytical skills, and technical understanding to ensure effective web optimization, brand visibility, and lead generation.

Key Responsibilities

1. Strategy Development

• Develop and implement comprehensive digital marketing strategies aligned with organizational goals.
• Identify target audiences and create tailored digital campaigns.

2. Campaign Management

• Execute and manage digital campaigns across SEO, SEM, social media, email, and display advertising.
• Lead content marketing activities to maintain consistent brand communication.

3. Analytics & Reporting

• Monitor, analyze, and evaluate campaign performance using analytics tools.
• Prepare regular performance reports and recommend actionable improvements.

4. Budget Management

• Allocate and manage digital marketing budgets effectively.
• Track expenditure and ensure optimum ROI for all campaigns.

5. Team Collaboration

• Work closely with content creators, designers, and website developers to ensure cohesive digital output.
• Coordinate with external agencies, consultants, and vendors when necessary.

6. Website Management

• Oversee website updates, performance optimization, SEO enhancement, and user experience improvements.
• Ensure the website aligns with branding, marketing strategy, and lead-generation goals.

7. Market Trends

• Stay updated with digital marketing trends, new technologies, and competitor activities.
• Recommend innovative strategies to enhance online presence and campaign effectiveness.

Qualifications

Educational Background

• Bachelor’s/Master’s degree in Marketing, Digital Media, Computer Science, or related fields.
• Certifications in Google Analytics, Google Ads, HubSpot, or similar platforms are preferred.

Experience

• 6+ years of experience in digital marketing, with hands-on exposure to website management.
• Demonstrated ability to execute successful digital campaigns and achieve measurable results.

Skills

• Strong knowledge of SEO, PPC, social media marketing, email marketing, and website optimization.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Strong communication, persuasive, and presentation skills to engage and influence stakeholders.
• Proficient with digital marketing tools and up-to-date knowledge of the latest industry trends.

Role: Digital Marketing - Other

Industry Type: Advertising & Marketing (Digital Marketing)

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

PG: Any Postgraduate

Work Location: In person