Digital Marketing Executive

About the role

We are seeking a talented and dynamic Digital Marketing Executive to join our growing digital marketing team. You will play a key role in driving our digital marketing strategies and initiatives that support the company's growth objectives.

Job Responsibilities:-

• Assist in planning, executing, and optimizing digital marketing campaigns across Shopline, Shopify, Meta, Google, Instagram, and other relevant platforms;
• Plan and co-ordinate all-rounded marketing duties and digital advertising;
• Assist in driving digital campaigns(KOL, Advertising, Social Media etc.);
• Develop creative campaign ideas, including advertising concepts, promotion themes, content angels, and lead-generation initiatives;
• Collaborate with the team to create marketing materials, including ad copy, short-form videos, visual, landing pages, EDMs, and social media posts;
• Prepare marketing reports and analysis on campaign performance;
• Leverage data insights and explore new strategies & channels for targeted marketing;
• Ad hoc project will be handled as assigned.

Job Requirements: -

• Bachelor's degree in Marketing, Business, Communications, Multimedia Design, or a related discipline;
• At least 3 years' experience in digital marketing, search marketing, campaign delivery or project management; preferably in advertising or media background as an advantage;
• Proficiency with digital marketing tools and platforms, such as Google Ads, Google Analytics, Meta Business Suite, other marketing automation software and best practices;
• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines;
• Analytical mindset with strong problem-solving skills and attention to detail;
• Familiarity with content management systems and basic HTML knowledge is advantageous;
• Strong sense of responsibility, proactive, detail-oriented, and able to adapt to a fast-paced working environment;
• Good command of written and spoken English and Cantonese.