DIGITAL MARKETING EXECUTIVE

About the role

We are looking for a creative, proactive and results-driven Digital Marketing Executive to join our Sales & Marketing team. You will be responsible for supporting and executing digital marketing activities for our property projects, with a strong focus on social media, content creation, marketing materials and digital campaigns.

Key responsibilities

• Plan, create and execute engaging digital marketing content for property projects.
• Create marketing materials including social media posts, promotional graphics, videos, reels and digital advertisements.
• Manage and monitor company social media platforms such as Facebook, Instagram, TikTok and WhatsApp.
• Develop creative content ideas based on current social media trends and customer interests.
• Assist in planning and executing digital marketing campaigns and promotions.
• Monitor social media performance, engagement and campaign results, and prepare basic performance reports.
• Work closely with the Sales & Marketing team to support lead generation and sales campaigns.
• Assist the sales team with marketing materials, project information and promotional content.
• Support marketing activities including property launches, roadshows, exhibitions and events.
• Conduct market and competitor research to identify new marketing opportunities.

About you

• Diploma/Degree in Marketing, Digital Marketing, Mass Communication, Business, Multimedia, Graphic Design or a related field.
• 1–3 years of experience in digital marketing, social media marketing or a related field is preferred.
• Strong understanding of social media platforms and current digital marketing trends.
• Creative mindset with good visual and content creation skills.
• Proficient in Canva, CapCut or other content creation tools.
• Experience with Meta Business Suite / Meta Ads Manager is an added advantage.
• Familiarity with AI tools for content creation and marketing is an advantage.
• Good communication and interpersonal skills.
• Able to work independently as well as collaborate with the Sales & Marketing team.
• Organised, proactive and able to manage multiple tasks and deadlines.