Digital Marketing Executive

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Key Responsibilities:

1. Strategy Development:

• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and execute all digital marketing campaigns including SEO/SEM, email, social media, and display advertising.

2. Content Creation & Management:

• Create, edit, and optimize engaging content for social media, blogs, websites, and email campaigns.
• Collaborate with internal teams (creative, design, and product) to produce quality content.

3. Social Media Management:

• Manage and grow the company's presence on various social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Monitor social media channels and engage with the community.

4. SEO & SEM:

• Implement and manage organic and paid SEO strategies to drive traffic to the website.
• Conduct keyword research and optimize website content and landing pages for SEO.

5. PPC & Google Ad Campaigns:

• Manage and optimize pay-per-click (PPC) campaigns across platforms like Google Ads and social media.
• Analyze and report on the performance of campaigns, adjusting strategies to maximize ROI.

6. Email Marketing:

• Develop, implement, and manage email marketing strategies, including newsletters and promotional emails.
• Build and maintain email lists and ensure high open and click-through rates.

7. Analytics & Reporting:

• Use web analytics tools like Google Analytics to track website traffic and user behavior.
• Generate reports on campaign performance and provide actionable insights for improvement.

8. Market Research:

• Conduct market research to identify trends, customer preferences, and competitors.
• Stay updated with industry news and emerging digital marketing strategies.

9. Collaboration & Communication:

• Work closely with the marketing team and other departments to ensure cohesive brand messaging.
• Liaise with external agencies or vendors when necessary for paid campaigns or additional services.

Certifications in Google Ads, SEO, or similar platforms.