Digital Marketing Executive

Key Responsibilities:

Digital Marketing & Campaign Management

• Plan, execute, and monitor digital marketing campaigns across various platforms to generate quality leads and achieve clients’ marketing objectives.
• Analyse campaign performance, website data, and market trends to identify opportunities for improvement and provide actionable recommendations.
• Prepare regular performance reports and present key findings, insights, and optimisation strategies to clients and management.
• Manage and optimise website content, performance, and user experience in collaboration with internal design and web development teams.
• Stay updated on the latest digital marketing trends, advertising best practices, and industry developments.

Client Account Management

• Build and maintain strong, long-term client relationships through effective communication, marketing consultation, and consistent follow-ups.
• Understand clients’ business needs, marketing objectives, and project requirements to recommend suitable digital marketing solutions.
• Present marketing strategies, proposals, campaign updates, and performance insights to clients professionally.
• Manage client enquiries, feedback, and ad-hoc requests while ensuring projects are delivered smoothly and meet client expectations.
• Coordinate with internal design, content, and web development teams to ensure timely project execution and quality deliverables.
• Support marketing initiatives by contributing marketing ideas, preparing proposals, and recommending suitable services / packages.

Requirements:

• Diploma or Bachelor’s Degree in Marketing, Digital Marketing, Business Administration, Mass Communications, Advertising, or a related field.
• Required language(s): English, Mandarin. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
• Strong attention to detail, skills in written and verbal communication, presentation, and interpersonal skills.
• Good analytical and problem-solving abilities, with an interest in interpreting data and improving marketing performance.
• Strong organisational and time management skills, with the ability to manage multiple projects and meet deadlines.
• Proficiency in Microsoft Office applications, particularly Word, Excel, and PowerPoint.
• Knowledge of digital marketing, online advertising, SEO, and current marketing trends will be an advantage.
• Fresh graduates with a strong interest in digital marketing are encouraged to apply.