Digital Marketing Executive

About the Role

We are looking for a proactive and detail-oriented Digital Marketing Executive to join our team!

You will support the execution of digital advertising campaigns, coordinate with agencies and internal teams, and contribute to various marketing and growth initiatives.

This is a great opportunity for someone who enjoys hands-on digital marketing, working with data, and exploring new tools and ideas in a fast-paced, international environment.

Key Responsibilities

• Digital Advertising: Assist in planning, executing, monitoring, and optimizing campaigns across Google Ads, Meta Ads, programmatic advertising, and other digital channels.
• Agency Management: Coordinate with external advertising agencies, follow up on campaign deliverables, and monitor performance to ensure smooth execution.
• Data & Reporting: Track campaign performance, prepare reports, analyze marketing data, and identify optimization opportunities.
• Creative & Content: Work with the design team on advertising creatives, support ad copywriting, content creation, and creative testing.
• Cross-functional Collaboration: Work closely with internal teams, including Design, App, BIT, Product, Finance, and Compliance, to coordinate and execute marketing initiatives.
• Growth Initiatives: Support App Store Optimization (ASO), market research, new channel exploration, and other growth marketing projects.

Requirements

• 1–2 years of experience in digital marketing, advertising, or a related field preferred.
• Basic understanding of digital advertising platforms such as Google Ads or Meta Ads.
• Good analytical skills and proficiency in Excel or Google Sheets.
• Strong communication and coordination skills, with the ability to work with multiple stakeholders.
• Proactive, organized, detail-oriented, and eager to learn.
• Good command of English, Cantonese and Mandarin