INNOPPL IT SERVICES
Digital Marketing Executive
Skills
13 days ago
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Important information
Contract type:
Permanent
Location:
Chennai, Tamil Nadu, India
Work mode:
Onsite
Published on:
13 October 2026
What they need
Experience: 2 years
We’re looking for a detail-oriented Digital Marketing Executive to manage paid campaigns and email marketing, with a strong foundation in SEO. You should be comfortable working with at least one major advertising platform, use AI tools effectively, and be eager to learn new tools and channels.
What you’ll do
- Plan, launch, and manage paid campaigns across platforms such as Meta Ads, LinkedIn Ads, or Google Ads.
- Monitor campaign performance, manage budgets, and make optimizations to improve results.
- Set up and manage email campaigns, including audience segments, scheduling, and performance tracking.
- Support SEO activities such as keyword research, on-page optimization, and basic performance reporting.
- Use tools like Claude or ChatGPT to support marketing research, campaign ideas, content drafts, and performance analysis. Review AI-generated outputs for accuracy and quality.
- Track campaign metrics and prepare regular performance reports.
- Spot issues or opportunities in campaign performance and recommend practical next steps.
What we’re looking for
- Around 2 years of experience in digital marketing.
- Hands-on experience managing campaigns on at least one of these platforms: Meta Ads, LinkedIn Ads, or Google Ads.
- Experience with email campaign execution and reporting.
- A strong foundation in SEO.
- Ability to use Claude or ChatGPT efficiently for relevant marketing tasks.
- Good attention to detail and time-management skills.
- A quick learner with solid problem-solving skills.
- Clear communication and the ability to manage multiple tasks.
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