Digital Marketing Executive

Job highlights

• local-service experience is preferred. . Graduate in any discipline
• BBA,BMS,BCom,or Mass Communication preferred. . Hands-on experience with Google Business Profile,Google Search Console,Google Analytics,and Meta Business Suite . . Strong understanding of local SEO,on-page SEO,keyword research,and content optimisation .
• Experience & Skills . .

Role Summary

What we are Looking for

• 1-3 years of experience in digital marketing, SEO, or social media execution; local-service experience is preferred.
• Graduate in any discipline; BBA, BMS, B.Com, or Mass Communication preferred.
• Hands-on experience with Google Business Profile, Google Search Console, Google Analytics, and Meta Business Suite.
• Strong understanding of local SEO, on-page SEO, keyword research, and content optimisation.
• Comfortable using MS Excel/Google Sheets, Canva, WhatsApp Business, and social scheduling tools.
• Good written English with the ability to create clear customer-facing content, listing descriptions, and review responses.
• Execution-focused, consistent, and comfortable with regular optimisation and reporting.
• Data-driven and organised, with strong follow-up and documentation skills.

Eligibility Criteria

Experience & Skills

• Manage and optimise the Google Business Profile, including categories, services, service areas, business hours, Q&A, photos, and regular posts.
• Manage Google reviews by requesting, tracking, and responding to reviews while maintaining consistent review activity.
• Execute local SEO across Pune, Mumbai, and nearby locations, including location pages, local keywords, NAP consistency, geo-relevant content, and local citations.
• Manage on-page SEO including page titles, meta descriptions, headings, image alt text, internal linking, page speed, and indexing.
• Plan and publish blogs and guide content based on monthly keyword plans and optimise underperforming website pages.
• Create, claim, verify, and maintain business listings and directory profiles with consistent brand and contact information.
• Monitor SEO rankings, website traffic, Google Business Profile insights, and enquiry sources using Google Search Console, Google Analytics, and rank-tracking tools.
• Schedule and publish content across Instagram, Facebook, and YouTube, while maintaining the content calendar.
• Support Google Ads and Meta Ads campaigns through audience setup, creative briefs, budget monitoring, and lead-quality feedback.
• Track enquiries from calls, WhatsApp, website forms, Instagram DMs, and listing platforms and ensure they are recorded in the CRM and followed up.
• Prepare weekly performance reports covering enquiries, enquiry sources, cost per enquiry, conversions, and ranking movements.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.