Digital Marketing Executive

We are looking for a proactive and detail-oriented Digital Marketing Executive with hands-on experience across paid advertising, social media, website management and basic SEO.

The ideal candidate should be comfortable managing day-to-day digital marketing activities independently, coordinating with internal teams, monitoring campaign performance, updating website content and ensuring that all digital communication remains consistent with the brand.

Key Responsibilities

Paid Advertising

• Manage and optimize Meta Ads campaigns across Facebook, Tiktok and Instagram.
• Assist in managing Google Ads campaigns, including Search, Performance Max, Display and other relevant campaign formats.
• Monitor campaign budgets, leads, conversions, CTR, CPC, CPL and other key performance metrics.
• Regularly review campaign performance and take necessary optimization steps
• Coordinate creative requirements including ad copies, visuals, videos and landing pages.

Website Management

• Manage regular website content updates, including offers, banners, landing pages, blogs, images and promotional content.
• Coordinate with developers for technical website changes and ensure updates are implemented correctly.
• Check websites regularly for broken links, outdated information, incorrect CTAs, formatting issues and content errors.
• Ensure website content is accurate, updated and aligned with ongoing marketing campaigns.
• Have a strong eye for detail and conduct basic website quality checks before and after updates.

SEO

• Have a good basic understanding of SEO principles, including keywords, meta titles, meta descriptions, internal linking, URLs and content optimization.
• Coordinate with SEO teams/agencies for keyword and content requirements.
• Review website and blog content from an SEO and user-experience perspective.
• Monitor basic SEO performance and website traffic through tools such as Google Analytics and Google Search Console.

Social Media & Content

• Manage day-to-day social media posting across relevant platforms.
• Write engaging social media captions, promotional copies and campaign messaging.
• Maintain social media content calendars and ensure posts are published as scheduled.
• Coordinate with designers/content teams for creatives, videos and campaign adaptations.
• Ensure social media communication follows the correct brand tone and positioning.

Branding

• Understand the importance of brand consistency across all digital channels.
• Ensure logos, colours, messaging, tone of voice, offers and visual communication follow brand guidelines.
• Review marketing materials before publishing to ensure quality and brand consistency.

Reporting & Analytics

• Prepare weekly and monthly digital marketing reports.
• Monitor website traffic, campaign performance, social media engagement, leads and conversions.
• Work with platforms such as Google Analytics, Meta Ads Manager and Google Ads.
• Identify key campaign insights and present clear recommendations based on performance.

Requirements

• Minimum 2 years of relevant digital marketing experience.
• Hands-on experience with Meta Ads Manager.
• Working knowledge of Google Ads.
• Basic understanding of SEO and website optimization.
• Experience updating website content through CMS platforms such as WordPress or similar platforms.
• Understanding of Google Analytics and Google Search Console is preferred.
• Strong copywriting skills for social media posts, advertisements and website content.
• Strong attention to detail with the ability to identify content, creative and website errors.
• Good understanding of social media platforms and current digital marketing practices.
• Ability to manage multiple campaigns and tasks simultaneously.
• Strong communication, coordination and reporting skills.
• Good understanding of branding and the importance of maintaining consistent brand communication.

Preferred Skills

• Experience working with multiple brands or markets.
• Basic knowledge of Canva or similar creative tools.
• Familiarity with email marketing and CRM platforms would be an advantage.
• Experience working with designers, developers, SEO teams and external agencies.
• Ability to analyse campaign data and translate findings into actionable marketing recommendations.

Work Location: In person