Digital Marketing Executive

Job highlights

• Collaborate with designers to improve user experience
• Proven experience as Digital Marketing Executive or similar role
• Experience with B2C social media,Google Adwords and email campaigns,and SEO / SEM
• Skills and experience in creative content writing

Roles Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers.

• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)

• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness.

• Be actively involved in SEO efforts (keyword, image optimization, etc.)

• Prepare online newsletters and promotional emails and organize their distribution through various
  channels.

• Provide creative ideas for content marketing and update the website.

• Collaborate with designers to improve user experience.

• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)

• Acquire insight into online marketing trends and keep strategies up-to-date.

• Maintain partnerships with media agencies and vendors.

Required Skills:

• Proven experience as Digital Marketing Executive or similar role.

• Excellent understanding of digital marketing concepts and best practices.

• Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM.

• Working knowledge of ad serving tools (e.g., DART, Atlas)

• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)

• Skills and experience in creative content writing.

• Analytical mindset and critical thinking.

• Excellent communication and interpersonal skills.

• BSc/BA in marketing or relevant field.