Digital Marketing Executive

Job highlights

• Experience in lead generation for holographic and metallized films with strong market research and CRM skills
• Identify and qualify new business leads, maintain customer databases, coordinate with sales and marketing teams, and prepare lead generation reports

Role & responsibilities

1. Identify and generate new business leads for holographic films, holographic products, metallized PET films, metallized release films, transfer metallized products, HRI films, and other specialty packaging solutions.

2. Conduct market research to identify potential customers and decision-makers in target industries.

3. Reach out to prospective customers through telephone calls, emails, LinkedIn, and other lead generation platforms.

4. Qualify leads based on company requirements, application suitability, and business potential.

5. Maintain and regularly update customer databases, CRM records, and lead pipelines.

6. Schedule meetings and appointments for the sales team with qualified prospects.

7. Follow up on inquiries received through exhibitions, website, digital campaigns, and other marketing activities.

8. Coordinate with the sales and marketing teams to ensure timely conversion of leads into business opportunities.

9. Collect market intelligence regarding competitor activities, new product developments, and industry trends.

10. Prepare daily, weekly, and monthly reports on lead generation activities, prospect status, and conversion ratios.

Preferred candidate profile

• Excellent communication and interpersonal skills.
• Strong telephone and email communication abilities.
• Good presentation and negotiation skills.
• Proficiency in MS Excel, Word, PowerPoint, and CRM software
• Ability to research markets and identify business opportunities.
• Self-motivated, energetic, and result-oriented.
• Strong analytical and follow-up skills.
• Ability to understand technical products and explain their applications to customers.
• Strong focus on lead generation, customer engagement, and business development.