Digital Marketing Executive

About the Role

We are looking for an experienced and hands-on Digital Marketing Executive who can independently plan, execute, optimize, and measure digital marketing initiatives that strengthen WPH Digital’s brand visibility and generate qualified business leads.

This is not an entry-level marketing role. The ideal candidate should already have practical experience managing digital campaigns and be comfortable working across SEO/SEM, paid advertising, social media, email marketing, content, website optimization, lead generation, and marketing analytics.

The role will support the promotion of WPH Digital’s AI solutions, digital transformation services, cloud solutions, digital platforms, and consulting services, requiring someone who can understand technology offerings and translate them into clear, compelling messages for business audiences. This direction is consistent with WPH’s current marketing focus on AI products, digital services, and consulting offerings.

Key Responsibilities

• Plan, execute, monitor, and optimize integrated digital marketing campaigns across Google, LinkedIn, Meta, email, website, SEO/SEM, paid search and other relevant digital channels.
• Drive lead generation and conversion campaigns supporting WPH Digital’s B2B technology and consulting business.
• Develop campaigns promoting AI, cloud, digital transformation, software solutions, events, and consulting services.
• Manage paid advertising campaigns, including audience targeting, budgeting, campaign optimization, remarketing, and performance analysis.
• Manage SEO and SEM initiatives to improve organic visibility, keyword rankings, website traffic, and qualified leads.
• Plan and execute email marketing and lead-nurturing campaigns, including segmentation, content development, campaign deployment, and performance monitoring.
• Develop campaign messaging and content for landing pages, websites, social media, email campaigns, presentations, case studies, and other marketing materials.
• Manage WPH Digital's presence across relevant social media channels, particularly LinkedIn, Facebook, Instagram and other appropriate B2B channels.
• Create and optimize landing pages and customer journeys to improve engagement and conversion.
• Work closely with Sales, Consulting, Product, and Technical teams to understand WPH solutions and translate technical concepts into compelling business-focused marketing messages.
• Track and analyze campaign performance using metrics such as qualified leads, conversion rate, CPL, CPA, CTR, engagement, ROI and ROAS.
• Prepare campaign reports showing results, insights, lessons learned, and recommendations for improvement.
• Conduct competitor, market, customer, and digital trend research, particularly around AI adoption and technology services.
• Explore and use AI-powered marketing and automation tools to improve marketing productivity, content development, campaign execution, and analysis.

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related discipline.
• Minimum 3 years of hands-on digital marketing experience, preferably within B2B, technology, SaaS, IT services, digital agency, consulting, or professional services.
• Demonstrable experience personally executing campaigns, rather than only coordinating agencies or marketing teams.
• Hands-on experience with Google Ads, Meta Ads and/or LinkedIn Campaign Manager.
• Practical experience with SEO, SEM, keyword research and website optimization.
• Experience using Google Analytics or equivalent web/campaign analytics tools.
• Proven experience in lead generation, conversion optimization and performance marketing.
• Experience managing email marketing campaigns, including tracking open rates, CTRs, conversions, and campaign effectiveness.
• Experience producing marketing content across websites, landing pages, social media, email, presentations, and campaign materials.
• Ability to analyze campaign data and explain what worked, what did not, and what should be optimized.
• Strong written and spoken English.
• Strong project coordination skills and ability to manage multiple campaigns and deadlines.
• Comfortable learning and marketing technical products and digital solutions.

Note: Proceeding to apply on this job post means you have read, understand and agreed to WPH DATA PROTECTION NOTICE FOR JOB APPLICANTS in the link below.

https://www.wphdigital.com/notices

Pay: Php32,000.00 - Php42,000.00 per month

Benefits:

• Company events
• Health insurance
• Paid training

Work Location: In person