Digital Marketing Executive

Job highlights

• Bachelors degree in Marketing,Business Administration,Mass Communication,or a related field
• freshers with relevant skills and practical knowledge may also apply
• The ideal candidate should have hands-on experience in SEO,social media marketing,content creation,online advertising,and lead generation. Key Responsibilities
• Required Skills and Qualifications

Job Summary

The Digital Marketing Executive will be responsible for planning, executing, and optimizing digital marketing campaigns across various online platforms. The ideal candidate should have hands-on experience in SEO, social media marketing, content creation, online advertising, and lead generation.

Key Responsibilities

• Plan and execute digital marketing campaigns across relevant digital channels.

• Manage and optimize the companys website to improve traffic, user engagement, and lead generation.

• Implement Search Engine Optimization (SEO) strategies, including keyword research, on-page SEO, off-page SEO, and link building.

• Manage social media platforms such as LinkedIn, Instagram, Facebook, and other relevant channels.

• Create engaging content for social media posts, blogs, website pages, email campaigns, and promotional materials.

• Execute paid advertising campaigns using Google Ads and Meta Ads, where applicable.

• Generate qualified leads through digital marketing campaigns and online promotional activities.

• Monitor website traffic, campaign performance, and user engagement using Google Analytics 4, Google Search Console, and other relevant tools.

• Prepare regular reports on campaign performance, leads, website traffic, and return on investment.

• Conduct competitor analysis and identify new digital marketing opportunities.

• Coordinate with the sales, design, and business development teams to align marketing activities with business objectives.

• Stay updated on the latest digital marketing trends, tools, and search engine algorithm changes.

  Required Skills and Qualifications

• Bachelors degree in Marketing, Business Administration, Mass Communication, or a related field.

• 1-3 years of experience in digital marketing; freshers with relevant skills and practical knowledge may also apply.

• Good understanding of SEO, SEM, social media marketing, and content marketing.

• Familiarity with Google Ads, Google Analytics 4, Google Search Console, and Meta Business Suite.

• Basic knowledge of website management and content management systems such as WordPress is preferred.

• Strong written and verbal communication skills.

• Creative thinking, analytical ability, and attention to detail.

• Ability to manage multiple projects and meet deadlines.

• Knowledge of Canva or other graphic design tools is an added advantage.

  Key Performance Indicators (KPIs)

• Website traffic growth and search engine rankings.

• Number and quality of leads generated through digital channels.

• Social media reach, engagement, and follower growth.

• Performance and cost-effectiveness of paid campaigns.

• Conversion rates and marketing campaign ROI.

• Timely execution of marketing campaigns and reporting.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.