Digital Marketing Executive (Content Creator)

Job Scope & Responsibilities:

Content Strategy & Planning

• Develop monthly content calendars for corporate and property projects.
• Research market trends, audience behaviour and competitor activities.
• Develop content ideas aligned with campaign objectives and brand positioning.
• Support campaign planning for launches, events and branding initiatives.

Social Media Content Creation

• Create engaging content for Facebook, Instagram, TikTok, LinkedIn and other digital platforms.
• Develop social media captions, headlines and storytelling angles.
• Produce content that communicates product value, lifestyle benefits and brand stories.
• Adapt content according to different audience segments and platforms.

Creative Direction & Visual Development

• Develop creative concepts and visual direction for marketing campaigns.
• Prepare creative briefs for designers, photographers, videographers and external agencies.
• Provide guidance on layout, storytelling, visual style and brand consistency.
• Review creative output to ensure alignment with brand objectives.

Copywriting & Brand Storytelling

• Write marketing copy including social media captions, website articles, project brochures, newsletter articles, EDM content and campaign materials.
• Develop storytelling angles that highlight lifestyle, emotional value and customer benefits.

Video Content Development

• Develop video concepts, scripts and storyboards.
• Coordinate video production with internal teams and external vendors.
• Support shooting planning and content review.
• Create short-form video content suitable for digital platforms.

Brand Asset Management

• Maintain consistency of brand voice and visual identity across communication channels.
• Develop reusable content templates and creative guidelines.
• Ensure marketing materials align with company branding standards.

Job Requirement:

• Bachelor's Degree or Diploma in Marketing, Languages or related fields.
• Candidates with 1–3 years of relevant experience in content creation or social media.
• Strong copywriting skills in English and Bahasa Malaysia.
• Strong interest in social media, content creation and digital marketing.
• Basic to good knowledge in Canva. Comfortable using AI tools such as Chatgpt and AI-powered platforms to work.
• Good understanding of Meta, TikTok and other social media platforms.
• Able to work independently in a fast-paced environment and manage multiple projects simultaneously.