Digital Marketing Executive (D2C Growth)

We are looking for someone who can independently manage digital marketing activities for D2C brands, with a strong focus on increasing online sales, improving ROAS, and driving profitable growth.

The role involves managing paid advertising across Meta and Google, working with Shopify/WooCommerce websites, analysing performance using GA4, coordinating with creative and development teams, and supporting broader brand-building initiatives such as influencer marketing.

This is not just a campaign execution role. The candidate will be expected to understand the client's business, analyse performance, identify growth opportunities, and take ownership of results.

Key Responsibilities

Performance Marketing

• Plan, execute, monitor, and optimize campaigns across Meta Ads and Google Ads.
• Manage Google Shopping and Performance Max campaigns for D2C brands.
• Conduct audience, keyword, competitor, and market research.
• Identify opportunities to scale successful campaigns.

D2C & eCommerce Growth

• Take ownership of the digital growth of assigned D2C accounts.

• Understand the complete customer journey from advertisement to purchase.

• Analyse sales performance and identify opportunities for growth.

• Recommend improvements to:

• Product pages

• Landing pages

• Offers

• Website experience

• Conversion funnels

• Support product launches, promotional campaigns, and seasonal/festival campaigns.

Shopify / WooCommerce

• Work comfortably with Shopify and/or WooCommerce websites.
• Understand product pages, collections, landing pages, website structure, and basic eCommerce functionality.
• Coordinate with developers and designers for website improvements.
• Make or coordinate basic website/content updates wherever required.
• Identify website-related issues that may impact campaign performance or conversions.

Analytics & Reporting

• Use Google Analytics 4 (GA4) and advertising platform data to analyse performance.

• Monitor important metrics including:

• Revenue

• ROAS

• CAC / CPA

• Conversion Rate

• CTR

• Website Traffic

• Average Order Value

• Prepare regular performance reports.

• Convert data into actionable recommendations instead of only reporting numbers.

• Understand the basics of conversion tracking, pixels, and campaign attribution.

Brand & Marketing Activities

• Coordinate with creative and content teams for campaign requirements.
• Support influencer marketing activities, including influencer identification, coordination, campaign execution, and performance tracking.
• Participate in campaign brainstorming and promotional planning.
• Work with other marketing channels such as SEO, social media, WhatsApp marketing, and email marketing wherever required.
• Coordinate with internal and external teams to ensure campaigns are executed on time.

Client Communication

• Participate in client meetings and performance reviews.
• Clearly communicate campaign performance, recommendations, challenges, and next steps.
• Understand client objectives and convert them into actionable marketing plans.
• Proactively identify issues and growth opportunities.
• Maintain professional and effective communication with clients and internal stakeholders.

Skills Required

• 23 years of hands-on experience in Digital Marketing / Performance Marketing.
• Good working knowledge of Meta Ads Manager.
• Good working knowledge of Google Ads.
• Experience with Google Shopping and/or Performance Max.
• Understanding of Google Analytics / GA4.
• Experience working with D2C or eCommerce brands.
• Basic working knowledge of Shopify and/or WooCommerce.
• Strong understanding of performance marketing metrics such as ROAS, CAC, CPA, CTR, and conversion rate.
• Strong analytical and problem-solving ability.
• Excellent verbal and written communication skills.
• Ability to communicate confidently with clients.
• Ability to independently manage multiple accounts and priorities.
• Strong ownership and result orientation.

Good to Have

• Experience with Google Merchant Center.
• Understanding of Google Tag Manager, Meta Pixel, and conversion tracking.
• Experience managing Shopify stores.
• Exposure to influencer marketing.
• Basic understanding of SEO.
• Experience with email or WhatsApp marketing.
• Understanding of landing page and conversion rate optimization.
• Experience working in a digital marketing or eCommerce agency.
• Familiarity with AI and automation tools for marketing.

Who Should Apply?

You will be a good fit if you:

• Have 2–3 years of hands-on digital marketing experience.
• Have independently managed Meta and/or Google campaigns.
• Have worked with D2C or eCommerce brands.
• Understand that the objective of marketing is not just clicks and impressions, but sales and profitable business growth.
• Are comfortable analysing data and making recommendations.
• Can independently communicate with clients.
• Enjoy working across marketing, eCommerce, analytics, technology, and creative teams.
• Take ownership of results rather than waiting for instructions.

What We Expect

The successful candidate should be able to independently manage assigned D2C accounts and take responsibility for:

Planning Execution Analysis Optimization Reporting Growth. The primary objective of the role is to help our clients increase online sales and grow their D2C business profitably.