Digital Marketing Executive (E-commerce)

Job Responsibilities

Marketing Campaign Support

• Assist in executing digital marketing campaigns and promotional activities
• Support marketing communications across social media, website and EDM channels
• Execute marketing plans to support marketing objectives and drive sales
• Assist in tracking campaign performance and results

Social Media & Content Marketing

• Create short-form video and visual content for social platforms (Instagram, Facebook, Threads, Rednote)
• Plan and manage content calendars to maintain consistent brand communication
• Monitor content performance and assist in improving engagement and reach

EDM & Website Content

• Prepare EDM campaigns including layout, visuals and basic copy support
• Execute EDM campaigns with segmentation and scheduling
• Maintain website content including product pages, blogs and promotional banners
• Support basic SEO optimisation

Content Production & Influencer Coordination

• Coordinate with photographers and production partners for photoshoots
• Follow up on content production and retouching
• Assist in coordinating influencer / KOL collaborations

Marketing Projects

• Support other marketing initiatives and cross-functional projects when required
• Assist in coordinating live-stream campaigns and other marketing activities

Job Requirements

Skills

• Intermediate video shooting and editing skills
• intermediate to solid design skills using tools such as Canva, Photoshop or Illustrator
• Understanding of social media content trends and digital storytelling
• Basic knowledge of website content management and SEO is an advantage

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Mindset & Personality

We are looking for someone who:

• Is creative, curious and open-minded
• Enjoys learning how marketing contributes to business growth
• Is proactive, self-motivated and willing to take initiative
• Has logical thinking and interest in analysing marketing performance
• Is positive, collaborative and enjoys working in a small team environment
• Is willing to take on new challenges and different marketing tasks