DIGITAL MARKETING EXECUTIVE (LEAD GENERATION)

About the role

We are looking for a results-driven Digital Marketing Executive to join our team and take charge of generating customer enquiries through digital marketing and social media. The main goal of this role is to increase the number of quality enquiries and leads generated for the company through effective content, advertising and digital marketing strategies.

Key responsibilities

• Develop and execute digital marketing strategies to generate customer enquiries and leads.
• Manage and grow the company's Facebook, Instagram, TikTok and other social media platforms.
• Plan and create engaging content, promotional posts, short videos and advertisements.
• Manage and optimize Facebook/Meta Ads and TikTok Ads campaigns.
• Identify suitable target audiences and develop campaigns to reach potential customers.
• Monitor campaign performance, leads, cost per lead and advertising results.
• Continuously test and improve different content, creatives, audiences and campaigns to increase enquiries.
• Work closely with the Sales Team to ensure generated leads are properly transferred and recorded.
• Prepare weekly and monthly reports on marketing performance and lead generation results.
• Keep up to date with current social media trends, advertising strategies and digital marketing tools.

About you

• Minimum 1 Year of experience in Digital Marketing, Performance Marketing, Social Media Marketing or Lead Generation.
• Experience managing Meta Ads/Facebook Ads and TikTok Ads.
• Proven experience in generating leads or customer enquiries through digital marketing.
• Able to create attractive social media content and short-form videos.
• Familiar with Canva, CapCut or other content creation tools.
• Strong understanding of social media marketing and online advertising.
• Creative, proactive and results-oriented.
• Able to work independently and meet marketing targets.
• Good communication skills in Bahasa Malaysia and English.

Benefits

• Basic salary RM3,000 – RM4,000
• Performance incentive
• EPF, SOCSO & EIS
• Opportunity for career growth
• A performance-driven working environment