Digital Marketing Executive / Senior Executive

1. Campaign Strategy & Performance Management: Plan and execute multi-channel digital marketing campaigns (SEO/SEM, paid ads, email, social). Work with performance agencies to track and optimise full-funnel KPIs (CPL, CPLV, CPR).
2. Content Creation & PR Management: Write high-engagement copy for social media, websites, PR, and paid ads. Lead influencer/KOL networks, media outreach, and celebrity collaborations to build brand ambassador relationships and improve share of voice (SOV).
3. Brand Governance & Franchisee Support: Maintain brand guidelines across all digital collateral. Review, support, and provide feedback on social media content for HQ-owned and franchisee centres, collaborating with internal departments like Academic and Operations.
4. Customer Success & Engagement: Monitor social channels, maintain error-free content publishing, track ad performance, and deliver prompt, high-quality customer service for inbound enquiries.
5. Reporting & Optimisation: Analyse digital metrics, track monthly account growth against KPIs, identify user-experience trends, and continuously optimise ad spend and content strategy.

The requirements:

• Minimum degree in marketing, business studies/administration, or management, or equivalent
• At least 2-3 years of experience in a digital or media agency, or managing brand(s) with strong digital touchpoints
• Have a good understanding of brand guidelines, with a proven track record in social media account management beforehand. E.g., Facebook, Instagram (YouTube and Google are a bonus)
• Tech-savvy and an adopter of the latest digital marketing concepts, strategies, and best practices. Familiarity with SEO is an added advantage.
• Native/proficient in writing and speaking English. Malay and Mandarin are added advantages.
• Have strong self-starter mind set, initiate and propose aspects to complete or deliver KPI. Willing to go further and have inquisitive mind set to maximise creativity and able to work under pressure and ad-hoc tasks