Digital Marketing Executive(Evening shift)

Job Type: Full-Time
Work Location: Onsite
Shift: 5:00 PM – 1:00 AM
Experience: 1–3 Years
Joining: Immediate
Location: Rawalpindi

Key Responsibilities

• Develop and implement digital marketing strategies across relevant online channels.
• Manage social media accounts, including organic content, paid campaigns, and audience engagement.
• Design and edit marketing materials such as social media posts, graphics, videos, reels, and other digital assets.
• Support SEO initiatives through keyword research, on-page optimization, and content improvement.
• Manage leads through CRM systems and assist with lead generation, follow-ups, and nurturing activities.
• Plan and manage email marketing campaigns, including audience lists, campaign execution, and performance monitoring.
• Track marketing activities and analyze campaign results to prepare performance reports and insights.
• Conduct market and competitor research to identify emerging trends, opportunities, and potential growth areas.
• Collaborate with internal teams to ensure marketing initiatives are aligned with business and client objectives.
• Keep up to date with the latest developments in digital marketing, social media, advertising, content creation, and industry trends.
• Participate in client meetings to understand their requirements and contribute to the development of suitable marketing strategies.

Requirements

• 1–3 years of relevant experience in Marketing, Digital Marketing, or a similar role.
• Hands-on proficiency in Adobe Illustrator and Adobe Photoshop.
• Strong working knowledge of Canva for creating marketing and social media content.
• Experience using CapCut or other video-editing software.
• Basic understanding of SEO concepts, keyword research, and on-page optimization.
• Familiarity with CRM platforms, lead management, lead generation, and nurturing processes.
• Practical experience in social media marketing, including paid advertising, organic content growth, content planning, community engagement, and performance analysis.
• Working knowledge of email marketing and campaign management.
• Excellent written and verbal communication skills.

Work Location: In person