Digital Marketing Expert

Job Summary

We are seeking a highly motivated and experienced Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing and implementing digital marketing strategies to drive online traffic to our website, increase brand awareness, and generate leads.

Job Details

• Location: Mohali
• Experience: 6 months - 2 years (preferred)
• Job Type: Full Time (Work from Office)
• Timings: 10 A.M. - 07 P.M.; 11:00 AM - 8:00 PM (Timings are flexible, both shifts available)

Responsibilities

• Develop and execute result-oriented digital marketing strategies aligned with business objectives.
• Identify emerging digital trends and opportunities to strengthen brand presence and campaign effectiveness.
• Plan, design, and execute targeted email marketing campaigns for lead nurturing and customer engagement.
• Segment email databases based on user behaviour to deliver personalised communication.
• Create, manage, and optimise Meta advertising campaigns to drive quality traffic and improve conversions.
• Monitor campaign performance metrics and implement improvements to maximise ROI.
• Optimise website content and structure to improve organic search rankings.
• Manage PPC campaigns and ensure continuous performance improvement.
• Develop engaging, SEO-friendly content for websites, blogs, social media, and marketing campaigns.
• Ensure consistency, relevance, and brand alignment across all digital platforms.
• Manage and grow brand presence across social media platforms such as Instagram, LinkedIn, Facebook, and others.
• Schedule posts, engage with audiences, and analyse performance insights.
• Track digital marketing performance using analytics tools such as Google Analytics and ad platform dashboards.
• Prepare performance reports and provide actionable recommendations for campaign optimisation.

Key Skills

• Digital Strategy Development
• Email Marketing
• Meta Ads Management
• SEO SEM
• Content Creation Management
• Social Media Management
• Analytics Reporting

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.