Digital Marketing Expert

Job Title: Digital Marketing Expert – Performance Marketing & Revenue Growth

About Automobex

Automobex is looking for a highly skilled, results-driven Digital Marketing Expert to join our team and play a key role in accelerating the company's growth, increasing sales and generating high-quality business leads.

We are looking for a marketing professional who understands that digital marketing is not just about social media posts, website traffic or brand awareness — it is about generating qualified leads, converting prospects into customers, increasing revenue and delivering measurable return on investment (ROI).

The ideal candidate will have strong hands-on experience in digital marketing strategy, paid advertising, search engine optimization (SEO), social media marketing, lead generation, conversion optimization and performance analytics.

If you are passionate about growing businesses through data-driven digital marketing strategies and can demonstrate a track record of delivering real commercial results, we would love to hear from you.

Key Responsibilities:

1. Digital Marketing Strategy & Revenue Growth

• Develop and implement a comprehensive digital marketing strategy aligned with Automobex's business objectives, sales targets and revenue growth plans.
• Identify opportunities to increase customer acquisition, generate new business leads, improve conversion rates and expand market reach.
• Design and execute integrated marketing campaigns across multiple digital channels.
• Analyze customer behavior, market trends, competitor activities and industry developments to identify new growth opportunities.
• Work closely with management and the sales team to translate business objectives into measurable marketing initiatives.

2. Performance Marketing & Paid Advertising

• Plan, launch, manage and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads and other relevant platforms.
• Develop targeted campaigns designed to generate qualified leads, customer inquiries, sales opportunities and revenue.
• Conduct audience research, keyword research and campaign experiments to improve advertising performance.
• Optimize campaign budgets, bidding strategies, ad creatives, landing pages and audience targeting to maximize return on advertising spend (ROAS).
• Monitor cost per lead (CPL), cost per acquisition (CPA), conversion rates and overall campaign profitability.
• Continuously identify underperforming campaigns and implement corrective actions to improve results.

3. Search Engine Optimization (SEO) & Website Growth

• Develop and execute effective SEO strategies to improve Automobex's organic search visibility and website rankings.
• Conduct keyword research to identify high-intent search terms relevant to the company's products and services.
• Implement on-page, off-page, technical and local SEO best practices as applicable.
• Optimize website content, landing pages, metadata, internal links and site structure.
• Identify technical SEO issues and coordinate website improvements where necessary.
• Monitor organic traffic, keyword rankings, website engagement and organic lead generation.
• Develop strategies to attract relevant visitors who are more likely to become customers.

4. Social Media Marketing & Brand Development

• Develop and manage social media marketing strategies across relevant platforms, including Instagram, Facebook, LinkedIn, TikTok and other suitable channels.
• Create engaging content that strengthens brand awareness, builds trust, attracts potential customers and supports sales objectives.
• Prepare monthly content calendars covering promotional campaigns, educational content, product or service highlights, customer testimonials and other relevant content.
• Manage social media advertising campaigns and optimize them for engagement, lead generation and conversions.
• Monitor audience engagement, comments, messages and inquiries, ensuring timely and professional responses.
• Track social media performance and identify opportunities to improve reach, engagement and commercial results.

5. Lead Generation & Conversion Optimization

• Develop effective strategies to generate a consistent flow of high-quality leads through digital channels.
• Create and optimize landing pages, lead forms, calls to action and customer inquiry journeys.
• Improve the conversion rate of website visitors, advertising audiences and social media prospects into qualified leads.
• Work closely with the sales team to understand lead quality, follow-up performance, customer objections and conversion challenges.
• Track leads from initial inquiry through to sales conversion wherever tracking data is available.
• Identify opportunities to reduce lead acquisition costs and increase the percentage of leads converted into paying customers.
• Implement lead nurturing strategies to engage potential customers who are not yet ready to purchase.

Required Qualifications & Experience

• Bachelor's degree or professional qualification in Digital Marketing, Marketing, Business Administration or a related field is preferred.
• Minimum of 3–5 years of hands-on digital marketing experience, preferably in a performance-driven, sales-oriented business.
• Demonstrated experience managing paid digital advertising campaigns and delivering measurable lead generation or revenue results.
• Strong practical knowledge of Google Ads, Meta Ads Manager, SEO, social media marketing and conversion optimization.
• Proven ability to analyze campaign data and translate insights into practical improvements.
• Experience developing marketing strategies, managing campaign budgets, and optimizing cost per lead and customer acquisition costs.
• Strong written communication skills and the ability to create persuasive marketing copy.
• Ability to manage multiple campaigns, prioritize tasks and work independently.
• Strong analytical thinking, problem-solving skills, commercial awareness and attention to details.

Pay: From QAR3,000.00 per month

Work Location: In person