Digital Marketing Expert / Trainer

Job Description – Digital Marketing Executive

Company: National Institute of Digital Marketing (NIDM)
Position: Digital Marketing Trainer

Job Summary

We are looking for a motivated and creative Digital Marketing Executive to manage and execute digital marketing activities, improve online visibility, generate leads, and support the institute's student enrollment and brand growth.

Key Responsibilities

• Plan and execute digital marketing campaigns across various online platforms.
• Manage social media accounts and create engaging content.
• Run and monitor paid advertising campaigns on platforms such as Google Ads and Meta Ads.
• Generate and nurture leads for digital marketing courses and training programs.
• Monitor website performance, traffic, and search engine rankings.
• Implement basic SEO and keyword optimization strategies.
• Create and coordinate email, WhatsApp, and other digital communication campaigns.
• Analyze campaign performance using tools such as Google Analytics and advertising dashboards.
• Prepare regular reports on leads, conversions, engagement, and campaign performance.
• Coordinate with the sales/admissions team to improve lead conversion.
• Research competitors, market trends, and new digital marketing opportunities.
• Support promotional activities, events, webinars, and course launches.

Required Skills

• Knowledge of SEO, SEM, social media marketing, and content marketing.
• Basic knowledge of Google Ads and Meta Ads.
• Good communication and analytical skills.
• Ability to create engaging digital content.
• Knowledge of Google Analytics and other digital marketing tools.
• Ability to work independently as well as part of a team.
• Good time-management and organizational skills.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Digital marketing certification is an advantage.
• Freshers with relevant digital marketing knowledge may also apply.

Key Performance Indicators (KPIs)

• Qualified leads generated
• Lead-to-enrollment conversion rate
• Website traffic and organic growth
• Social media engagement
• Advertising ROI/ROAS
• Cost per lead
• Campaign performance and conversions

Pay: ₹10,078.73 - ₹40,980.49 per month

Work Location: On the road