Digital Marketing Intelligence

Key Responsibilities:

• Analyze TikTok Shop data (GMV, CVR, AOV, Funnel), Ads Performance (ROAS, CTR, CPA), and Customer Behavior / Retention
• Clean, structure, and categorize raw data to production-ready quality
• Identify anomalies, trends, and growth opportunities from available data sources
• Analyze data from Social Listening tools, Kalodata, TikTok One, TikTok Marketscope, and other market data platforms
• Benchmark brand performance against competitors and monitor category trends
• Produce weekly and monthly reports that Marketing and Management teams can act on immediately
• Build clear, easy-to-read data visualizations and dashboards
• Develop and maintain Power BI dashboards (Preferred)

Qualifications:

• Bachelor's degree or above in Data Science, Statistics, Economics, Finance, or related fields.
• 1–3 years in data analysis or e-commerce analytics.
• Advanced Excel — strong logical thinking and formula proficiency required; Data Visualization tools.
• Intermediate reading and comprehension of English documents and reports.
• Experience with Power BI is a strong plus.
• Knowledge or experience using AI tools is a strong plus.