Digital Marketing Intern

About the Role

Instagram is our primary growth channel. We are looking for a Digital Marketing Intern who will own Pruuvo's Instagram presence end-to-end from ideating and shooting content to posting, engaging, and tracking performance. You will work directly with the founder, with real ownership and no bureaucracy.

This is not a "schedule posts and write captions" role. We need someone who thinks about why content works, experiments relentlessly, and cares about building a brand that people trust.

What You Will Do

Content Creation

• Own Pruuvo's Instagram page end-to-end content calendar, ideation, shooting, editing, and posting.
• Produce 3–4 Reels per week centred on unboxing lot reveals, product grading walkthroughs, price comparison content, and customer trust-building narratives.
• Write captions, develop hashtag strategy, and maintain a consistent brand voice across all posts.
• Use AI video tools (e.g., Seedance) to generate Reels and ad creatives that can later be repurposed for Meta Ads campaigns.
• Shoot and edit content using a smartphone.

Growth & Community

• Grow Pruuvo's Instagram following organically from zero — with a focus on genuine engagement, not vanity metrics.
• Respond to comments and DMs promptly to build early community and surface customer questions that inform our content.
• Identify and engage with relevant micro-influencers, budget tech communities, and re-commerce audiences on Instagram.
• Monitor competitor and peer brand accounts to bring fresh ideas and spot content trends early.

Strategy & Reporting

• Build and maintain a monthly content calendar aligned with product drops, festive seasons, and brand milestones.
• Track and report weekly on reach, engagement rate, follower growth, and Reels performance — with your own read on what's working and what isn't.
• Suggest influencer or affiliate collaboration opportunities with a clear rationale for each.
• As the brand matures, assist in briefing and reviewing Meta Ads creatives based on top-performing organic content.

What We're Looking For

Must-Have

• Strong, demonstrable command of Instagram — you understand the algorithm, know what makes a Reel perform, and can show us content you've created (personal or professional).
• Comfortable using AI tools for content creation — specifically video generation tools like Seedance or equivalent.
• Smartphone-first content creator: can shoot, direct, and edit short-form video without needing a studio or crew.
• Strong written communication in English; Hindi is a bonus for caption writing and community engagement.
• Self-directed and accountable — in a 3-person team, there is no one to remind you of deadlines.
• Genuine interest in consumer electronics, gadgets, or deals culture — you should enjoy the product you're marketing.

Good to Have

• Prior internship or freelance experience managing social media for a D2C brand, e-commerce store, or consumer product.
• Familiarity with Meta Business Suite and basic understanding of how paid social ads work.
• Experience with any scheduling or analytics tool (Later, Buffer, Meta Insights, or similar).
• A following of your own — even a small personal account with consistent, quality content is a strong signal.

What You'll Get

• Stipend: As per experience and fit.
• Performance-based bonuses (e.g., per-milestone incentives) can be discussed at onboarding.
• Direct reporting to the founder — no layers, no middlemen, no "let me check with the team."
• Real ownership of a brand's Instagram from day zero — this will be your portfolio, not a footnote on it.
• Hybrid schedule: 2 days in-office (South Extension, New Delhi) and 3 days remote.
• Front-row seat to building an early-stage e-commerce brand.
• Strong reference and potential for a full-time role or extended engagement based on performance.