Digital Marketing Internship

Who you are

• Must be enrolled in a full-time undergraduate, Masters, or MBA program at an accredited institution. This opportunity is open to all students, from first-year students to seniors, MS students, or MBA students
• Demonstrated ability to balance academic and extracurricular commitments (i.e., work experience, clubs, volunteer activities, teams, etc.)
• Proficiency in Excel, with experience in data analysis and reporting
• A holistic thinker who enjoys using data to optimize marketing spend and strategy
• A performance-focused, results-oriented approach - you will need a strong work ethic and drive to achieve results
• Ownership mentality, self-motivation, ambition, and entrepreneurial spirit
• Excellent interpersonal, communication, project management, and time management skills
• Ability to thrive in a fast-paced, dynamic, and deadline driven environment
• Self-motivated with the ability to prioritize and execute multiple concurrent tasks
• Detail-oriented, driven, and organized high performer with an insatiable desire to win

What the job involves

• As a Digital Marketing Intern, you’ll dive into a fast-paced environment where your analytical skills will drive impactful omni-channel retail media results
• You’ll play a key role in our Digital Marketing team, leveraging your Excel proficiency, resourcefulness, and innovative thinking to craft unique, data-driven marketing approaches
• This internship offers an exciting chance to sharpen your analytical capabilities and creative problem solving skills while making meaningful contributions to our marketing goals
• Individuals selected for our Internship Program will actively contribute to our company’s growth while benefiting from hands-on experience, mentorship, and professional development
• Our internship program is based in the Seaport District of Boston
• Throughout the summer, interns will work on impactful projects that directly influence our brand’s progress
• Campaign Optimization: Assist in monitoring and adjusting paid retail media marketing campaigns to drive incremental sales and ensure efficient use of budget
• Performance Analysis: Analyze campaign performance metrics to identify trends and make data-driven recommendations for improvements
• Keyword Research: Conduct keyword research to identify opportunities for optimizing content and improving visibility on search engines
• Content Optimization: Collaborate with the content team to ensure web and product content is optimized for both search engines and user experience
• Competitive Analysis: Perform competitor analysis to understand market positioning, identify content optimization opportunities, and uncover innovative strategies for enhancing our digital marketing efforts
• Affiliate Program Management: Track and report on the performance of affiliate programs, manage creator outreach, and ensure alignment with marketing goals
• AI Utilization: Leverage Claude to support work across all assigned responsibilities: conducting research, synthesizing data, drafting and refining content, brainstorming ideas, and identifying opportunities to share useful AI applications with the broader team