Digital Marketing Lead

About Lifesports Inc.:

Lifesports Inc. was established with a clear purpose: to promote sports, wellness, and a healthy lifestyle. We aim to elevate the standard of sporting goods products in the industry while delivering world-class customer service.

With over 70 years of experience, Lifesports Inc. has emerged as one of the big names in bringing in sporting goods brands in the country. We're constantly adapting to the market by leveraging new technologies for our products and finding ways to reach more people across geographies.

Working with Lifesports Inc. means getting to know the company's number one driving force: our people. We love to unlock our employees' potential, never settling for what you already know. If you're someone who shares the same "can-do" attitude, respect for others, dedication, and passion for excellence, this opportunity could be a great fit for you!

JOB SUMMARY:

The Digital Marketing Lead is responsible for leading Lifesports Inc.'s digital marketing strategy across social media, e-commerce marketplaces, paid advertising, influencer marketing, affiliate marketing, email marketing, and digital content to drive brand awareness, customer engagement, and online revenue. This role oversees the day-to-day operations of the Marketing team to develop integrated marketing initiatives that maximize growth across Shopee, Lazada, TikTok Shop, Shopify, and other online sales channels. The Lead is responsible for building and growing online communities, executing high-performing digital campaigns, overseeing creative execution, and continuously optimizing marketing performance through data-driven decision-making.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business Administration, Communications, Information Technology, or any related field
• At least 5 years of experience in digital marketing, paid advertising, e-commerce, and leading digital marketing initiatives
• Leadership or supervisory experience, particularly in managing and working with designers, is strongly preferred
• Extensive hands-on experience with Shopee, Lazada, TikTok Shop, Shopify, and other e-commerce platforms, with a strong understanding of marketplace algorithms, merchandising, promotional tools, platform campaigns, and growth strategies
• Experience running paid advertising campaigns (Shopee Ads, Lazada Sponsored Solutions, TikTok Ads, Meta Ads, Google Ads)
• Strong background and proven expertise in social media marketing, content creation, community building, and developing high-performing ad creative strategies
• Experience with influencer marketing, affiliate marketing, and KOL partnerships
• Background in e-commerce for retail and/or wholesale is preferred
• Experience in the consumer goods, sporting goods, or lifestyle/apparel industry is a plus
• Knowledgeable in digital advertising platforms including Meta Ads Manager, Google Ads, TikTok Ads Manager, and marketplace-native advertising tools
• Experience in creating and executing integrated digital marketing strategies across social media, e-commerce platforms, and paid advertising
• Knowledgeable in SEO best practices for product listings and website content
• Demonstrated proficiency in leveraging AI tools (e.g., ChatGPT, Claude, Gemini, Midjourney, Canva AI, and similar platforms) to improve productivity, accelerate content creation, analyze data, automate workflows, and optimize campaign performance

DUTIES AND RESPONSIBILITIES:

DIGITAL MARKETING STRATEGY & SOCIAL MEDIA

• Develops and executes the company's digital marketing strategy across social media, e-commerce marketplaces, paid advertising, email marketing, and other digital channels.
• Develops and executes social media strategies to grow brand awareness, engagement, online communities, and customer loyalty.
• Plans and manages the company's digital marketing calendar, including product launches, seasonal campaigns, marketplace promotions, and other marketing initiatives.
• Monitors social media performance, audience engagement, industry trends, and competitor activities, and recommends strategies to improve brand visibility and customer engagement.

E-COMMERCE MARKETING

• Plans and executes marketing campaigns across Shopee, Lazada, TikTok Shop, Shopify, and other online platforms to increase traffic, conversion, and online sales.
• Optimizes product merchandising, storefront presentation, promotional campaigns, vouchers, bundles, and marketplace events.
• Works closely with the E-commerce Operations team to ensure marketing initiatives are accurately implemented across all online platforms.
• Monitors marketplace analytics and recommends strategies to improve visibility, click-through rates, conversion, and overall marketplace performance.

PAID ADVERTISING

• Monitors social media performance, audience engagement, industry trends, and competitor activities, and recommends strategies to improve brand visibility and customer engagement.
• Sets up, manages, and optimizes paid advertising campaigns across Shopee Ads, Lazada Sponsored Solutions, TikTok Ads, Meta Ads (Facebook & Instagram), Google Ads, and other relevant platforms.
• Monitors advertising budgets, ROAS, ROI, CTR, CPC, conversion rates, and other key performance indicators.
• Conducts A/B testing and continuously optimizes audience targeting, creative assets, and campaign performance.

CREATIVE & CONTENT MANAGEMENT

• Oversees and provides direction to the Design Team to ensure all marketing creatives, product visuals, videos, advertisements, and promotional materials meet the company's branding standards and marketing objectives.
• Develops engaging digital content across social media, product pages, email marketing, and advertising channels.
• Ensures all digital content maintains consistent brand messaging across every platform.

PARTNERSHIPS & BRAND GROWTH

• Manages influencer, affiliate, and Key Opinion Leader (KOL) partnerships to increase brand awareness, engagement, and sales.
• Plans and manages PR box campaigns and other brand collaboration initiatives.
• Coordinates with external agencies, content creators, platform representatives, and other marketing partners.

PERFORMANCE MONITORING & REPORTING

• Tracks and analyzes key digital marketing and e-commerce KPIs including GMV, ROAS, ROI, traffic, conversion rate, customer acquisition cost (CAC), and engagement metrics.
• Prepares regular performance reports and presents findings, insights, and recommendations to the Vice President.
• Identifies opportunities to improve digital marketing performance and recommends data-driven strategies for continuous growth.

CROSS-FUNCTIONAL COORDINATION

• Works closely with the Sales, Purchasing, Warehouse, Product, and E-commerce Operations teams to ensure marketing initiatives align with inventory availability, promotions, product launches, and business objectives.
• Supports both retail and wholesale digital growth initiatives, ensuring marketing strategies are tailored appropriately for each customer segment.

Benefits and Perks:

• Government-Mandated Benefits: SSS, PhilHealth, and Pag-IBIG
• 13th Month Pay
• Paid Leave Credits: 5 Sick Leave and 5 Vacation Leave per year
• Perfect Attendance Incentive: Up to ₱5,000
• Regularization Bonus
• Free Parking
• Employee Discounts: Up to 30% off
• HMO Coverage: Available after 1 year of service
• Accident Insurance: Subject to approval
• Competitive Salary Package
• Career Growth & Promotion Opportunities

WORK SCHEDULE:

• Monday - Friday: 9:00 AM - 7:00 PM (Compressed work schedule)
• Alternating Saturdays: Twice a month (9:00 AM - 4:00 PM

COMPANY LOCATION

• 2nd floor, 3270-D Armstrong Ave., Merville Access Rd. Brgy. 201, Pasay City (blue building)
• PIN Location: World Class Concept Corp. or Lifesports Incorporated