Digital Marketing Manager -Automobile

We are hiring Digital Marketing Manager -Automobile Dealership

Location : Andheri

We are seeking a dynamic and strategic Digital Marketing Manager to lead our marketing team in driving digital growth for the automobile division. The role involves managing digital campaigns, generating quality leads, enhancing brand visibility, and coordinating with marketing managers to execute impactful strategies across platforms.

Key Responsibilities

• Team Leadership: Lead, mentor, and manage the digital marketing team, ensuring alignment with organizational goals.
• Digital Strategy: Develop and implement comprehensive digital marketing strategies tailored to the automobile industry.
• Lead Generation: Drive qualified digital leads through SEO, SEM, social media, and paid campaigns.
• Campaign Management: Plan and execute integrated campaigns across Google Ads, Meta Ads, and automobile-specific platforms.
• Analytics & Reporting: Monitor KPIs, track ROI, and prepare performance reports for management.
• Brand Visibility: Enhance online presence through innovative content, influencer collaborations, and digital PR.
• Cross-functional Collaboration: Work closely with sales, product, and dealership teams to align marketing efforts with business objectives.
• Budget Management: Allocate and optimize marketing budgets for maximum impact.
• Marketing Manager Points (Additional Responsibilities)
• Market Research: Analyze automobile industry trends, competitor strategies, and consumer behavior.
• Event Coordination: Support in planning auto expos, dealership events, and promotional activities.
• Content Development: Oversee creation of brochures, digital creatives, and video campaigns highlighting automobile features.
• Customer Engagement: Implement loyalty programs, referral campaigns, and CRM-driven communication.
• Dealer Support: Provide marketing assistance to dealerships for local promotions and lead conversions.
• Qualifications
• Bachelor’s/Master’s degree in Marketing, Business Administration, or related field.
• 6–10 years of experience in digital marketing, preferably in the automobile industry.
• Strong knowledge of SEO, SEM, social media, CRM tools, and analytics platforms.
• Excellent leadership, communication, and project management skills.

Pay: ₹50,000.00 - ₹70,000.00 per month

Work Location: In person