Digital Marketing Manager

Paradigm Education is urgently hiring for this position. Candidates available to start immediately will be highly considered.

Job Description

Search Engine Optimization (SEO) Implement and manage SEO strategies to drive organic visibility and traffic for English proficiency testing services.

Full-Funnel Social Media Management Serve as the platform expert for TikTok, Instagram, and Facebook. Design and execute campaigns that guide users through every stage of the marketing funnel (awareness, consideration, conversion).

Market Research & Analysis Conduct comprehensive market research to assess local demand for English proficiency testing services. Monitor competitor activity, educational industry trends, and market developments to proactively inform and pivot marketing strategies.

Candidate Qualifications

• Professional Experience: 3+ years in digital marketing, with a dedicated focus on SEO and social media campaign management
• Industry Background: Prior marketing experience within the education sector, particularly English proficiency testing or language learning services, is a strong advantage
• Platform Expertise: Hands-on experience managing and scaling brand presence across TikTok, Instagram, and Facebook for both organic and paid initiatives
• SEO Proficiency: Demonstrated success executing SEO strategies to improve organic visibility, with solid working knowledge of standard analytics and ranking tools
• Analytical Capabilities: Strong ability to conduct market research, interpret competitor data, and translate industry trends into actionable, full-funnel marketing strategies
• Campaign Management: Proven track record of designing and executing campaigns that drive users through awareness, consideration, and conversion stages

Communication Skills: Excellent written and verbal English communication skills to represent and market proficiency testing services