Digital Marketing Manager

Role Snapshot

Location: Dehradun (On-site)

Experience: 45 years in digital marketing

Employment Type: Full-time, Permanent

What Youll Do

• Design and manage comprehensive digital marketing strategies across SEO, Google Ads, Facebook/LinkedIn Ads, content, and email

• Own end-to-end campaign execution from planning to optimization with real-time performance adjustments

• Lead SEO and SEM efforts to improve organic visibility and paid conversions

• Manage PPC campaigns across Google AdWords, Facebook Ads, and LinkedIn Ads

• Build social media strategies, oversee content creation, and analyze engagement metrics

• Track campaign performance using Google Analytics and prepare detailed ROI/conversion reports

• Run email marketing campaigns, manage subscriber lists, and optimize open and click-through rates

• Allocate and manage the digital marketing budget for maximum efficiency

• Conduct market and competitor research to refine strategy

• Collaborate with sales, product, and content teams to align digital efforts with business goals

What Youll Bring
Must-haves

• 45 years in digital marketing with a track record in SEO and paid ads

• Expertise in Google Ads, Google Analytics, SEMrush, and social platforms

• Hands-on with content marketing, email marketing, and automation tools (Mailchimp, HubSpot)

• Proficiency with Google Tag Manager, SEM tools, and PPC platforms

• Bachelors degree in Marketing, Business, Communications, or related field

• Strong leadership, communication, and presentation skills

Nice-to-haves

• Working knowledge of Canva and video tools (e.g., Doodly)

• Familiarity with CRM software like HubSpot

• Experience managing junior marketers or coordinating freelancers

What Youll Get

• 12 days of paid leave annually
• Performance bonus based on results
• Festival bonus
• Sponsored learning and certifications to grow your skills
• Annual team offsite and trips
• Birthday leave and flexible hours
• Health insurance and Provident Fund (rolling out soon)

Work Schedule

• Working hours: 9:00 AM 6:00 PM (9 hours including lunch and tea breaks)

• Working days: Monday to Saturday

• 1st and 3rd Saturday of every month off

• Day shift only

Frequently Asked Questions

Q. What are the working hours

We work 9:00 AM to 6:00 PM, Monday to Saturday, with the 1st and 3rd Saturdays off. Working hours include lunch and tea breaks.

Q. Is this role work-from-office or remote

This is a full-time on-site role at our Dehradun office.

Q. What is the leave policy

12 paid leaves annually, plus festival holidays as per the company calendar.

Q. Is there a probation period

Yes, a standard probation period applies. Details are shared during the offer stage.

Q. How long is the hiring process

Typically 1 - 2 rounds within 5 - 7 working days after the initial screening.

Q. Will I have a team to manage

Youll work alongside SEO executives, content writers, and social media executives. Team coordination is part of the role.