Digital Marketing Manager

Role & responsibilities

• Overall, Knowledge of Digital platform for marketing activities
• Developing and executing content calendars.
• Creating and nurturing social media communities
• Staying updated about the latest social media trends.
• Tracking useful social media metrics
• Creating and running effective social media marketing campaigns
• Creating analytical reports on monthly/ quarterly/ half yearly/ yearly basis
• Running ad campaigns on social media platforms
• Lead generation on various SM platforms
• Technical Knowledge of entire CPC activity
• End to end SEO activity Keyword research, Content management
• Research and implement search engine optimization recommendations.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Develop and implement link building strategy!
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Lead generation on google platform.
• Tracking lead calls
• Bidding on keywords
• Creating or applying an ad structure
• Targeting the right audience
• Studying competitor data

Preferred candidate profile

Skills required:

• Extensive knowledge of all digital and social media platforms and best practices
• Robust multi-tasking skills
• Ability to craft engaging content.
• Ability to create effective social media marketing strategies and campaigns.

Other Requirements

• More than 5 to 7 years experience in overall digital marketing
• Experience in handling minimum and maximum budget on SMM & Advertising
• Knowledge of Digital and App advertising
• Should be well-versed with tools for analytics and AI etc.
• Should be able to handle team of junior talent.
• Digital & Tech savvy
• Should be having Zest for digital platform and continuous upgrading attitude towards digital marketing filed.
• Basic knowledge of coding for Wordpress/ Php/ HTML/ etc will be an added advantage.