Digital Marketing Manager

• As we continue to grow, we’re looking for a Digital Marketing Manager to take ownership of our digital presence and elevate how our brand connects with audiences online
• This is a pivotal role where you’ll lead and optimise Fora’s digital marketing strategy, with a particular focus on our website as a core commercial and conversion channel
• From shaping user journeys to driving performance across campaigns, you’ll combine creative thinking with data-driven decision-making to deliver measurable impact
• Working closely with the Head of Digital Marketing, you’ll help drive brand visibility, audience engagement, and commercial growth across all digital touchpoints
• 🌍 Website ownership & user experience
• Own and manage Fora’s website, ensuring an exceptional, seamless user experience
• Build and optimise landing pages for campaigns using CMS templates
• Update site content including copy, imagery and campaign assets
• Maintain high standards of UX, design quality and brand consistency
• Monitor performance (load time, issues, site health) and drive improvements
• 📊 Analytics & performance optimisation
• Analyse website performance using GA4 and other tools
• Track user behaviour and conversion performance across the funnel
• Translate data into clear insights and actionable recommendations
• Build and share regular performance dashboards and reports
• Ensure accurate tracking, tagging and attribution across campaigns
• 🤝 Agency & partner management
• Collaborate closely with digital agencies and technical partners
• Ensure paid media and campaigns are fully integrated and tracked end-to-end
• Coordinate SEO, technical improvements and website enhancements
• Support delivery of new features, releases and optimisation initiatives
• 🔗 Cross-team collaboration
• Translate marketing briefs into website builds and digital experiences
• Partner with creative and content teams to keep the site fresh and on-brand
• Work with CRM and marketing teams on integrations and campaign journeys
• Continuous improvement & innovation
• Identify opportunities to improve UX, CRO and digital journeys
• Conduct regular audits across content, performance and tracking
• Stay ahead of trends across digital, analytics and emerging technologies
• 📣 Content & brand activation
• Shape and guide digital content strategy across channels
• Support organic social strategy and ensure consistent brand messaging
• Ensure every digital touchpoint reflects Fora’s premium, design-led pos
• You’ll be joining a brand that’s shaping the future of work, backed by ambitious growth and a strong creative identity. This is an opportunity to make a visible, measurable impact in a role that sits at the heart of our marketing function

Benefits

• Unleash your potential: Develop your skills and learn new ones with LinkedIn Learning and professional qualifications
• Flexible working: Discover hybrid roles in Backstage and supportive shift patterns for Operations
• Wellness support: Care for your mental health with our Employee Assistance Programme and professional therapy and coaching
• Generous time off: Enjoy 28 days of annual leave, plus two volunteering days for community service
• Celebrate together: Let loose at our lively Summer and End of Year parties
• Health discounts: Save 25% at our in-house cafes and enjoy money off at various pools and fitness events. Plus, get free use of our in-house gyms
• Wallet-friendly travel: Make the most of Season Ticket Loans and Cycle to Work discounts
• Fuel your day: Begin your day with complimentary cereal and fresh fruit and enjoy monthly lunch gatherings on us
• Volunteering days: Two annual volunteer days to spend time working with the causes you care about- You’re a hands-on digital marketer who thrives in a fast-paced environment and combines analytical thinking with strong execution
• Excellent project management with the ability to manage multiple workstream
• Experience with tag management or data visualisation tools
• Relevant qualifications (e.g. CIM, DMA, Google certifications)
• Working with agencies or external partners
• Strong background in website management and optimisation
• Proven experience in a Digital Marketing Manager (or similar) role
• Exposure to B2B, B2C, membership or professional services environments
• Solid understanding of PPC, paid social, SEO, email and analytics
• Hands-on experience with GA4, Google Ads, Meta Ads Manager, CMS and CRM tools
• Strong analytical capability—able to turn data into meaningful action