Digital Marketing Manager

Build better digital experiences. Drive real customer growth.

At Hume Bank, we believe banking should be fairer, simpler and more connected to the people and communities we serve.

We're looking for a Digital Marketing Manager to lead the performance and evolution of our digital marketing ecosystem. This is a hands-on role for someone who loves getting into the detail, using data to drive decisions, and creating digital experiences that deliver measurable growth and customer outcomes.

You'll work across website, marketing automation, customer journeys, campaign delivery and optimisation, helping shape how customers discover, engage with and choose Hume Bank.

About the role
As Digital Marketing Manager, you'll lead the development, performance and continuous improvement of Hume Bank's digital marketing channels.
You'll work across website, Salesforce Marketing Cloud, Salesforce Data Cloud and digital campaign delivery, using data, automation and customer insights to improve acquisition, engagement and customer experience outcomes.
Working closely with Brand, Product and Technology teams, you'll help ensure our digital channels remain connected, customer-focused and commercially effective.
This role combines strategic thinking with hands-on execution. We're looking for someone who is just as comfortable building and optimising customer journeys as they are contributing to digital strategy and influencing stakeholders.

What you'll be responsible for

• Leading the performance and optimisation of Hume Bank's digital marketing channels
• Managing and evolving our website and digital customer experience
• Building and optimising customer journeys, automations and lifecycle campaigns
• Using Salesforce Marketing Cloud and Data Cloud to deliver personalised customer communications
• Driving testing, experimentation and continuous improvement across digital channels
• Delivering and optimising digital campaigns that support growth and brand objectives
• Providing insights, reporting and recommendations to improve performance and customer outcomes
• Partnering with Brand, Product and Technology teams to deliver connected digital experiences

What you'll bring

• 5+ years' experience in digital marketing, digital channel management or a similar role
• Hands-on experience using Salesforce Marketing Cloud
• Experience using customer data and segmentation platforms such as Salesforce Data Cloud
• Experience managing and optimising websites through CMS platforms
• Experience building customer journeys, automations and lifecycle campaigns
• Strong understanding of digital analytics, SEO and conversion optimisation
• Experience working directly in digital marketing platforms, rather than solely through agency management
• Excellent communication and stakeholder management skills
• Ability to balance hands-on execution with strategic thinking and commercial outcomes
• Experience using Adobe Creative Suite and Canva to create and adapt digital marketing assets
• Experience in financial services or a regulated industry is highly regarded

About Us
At Hume Bank we’ve always believed the future is bright. And we’ve got a history of helping people in our community achieve their dream of owning a home. Since then, we’ve focused on making banking better and we want to make a real difference, empowering our customers, community and people, so we can thrive together. 
  
We’re lucky we can do things others can’t, like sharing our success in real ways. This looks like better rates and services that have a positive impact on our customers’ everyday lives. We take a stand on the big issues that face the people around us and work towards being part of the solution.
  
Join us on a journey to a future that’s not just better, it’s brighter. 
  
How to apply
If you’re passionate about digital marketing and the development, performance and continuous improvement or digital marketing channels, we’d love to hear from you. Click apply to submit your application or email your application to [email protected]. Applications must contain a resume and cover letter outlining your interest in the position.
  
If you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway, just make sure to include a cover letter to let us know why you’d be a great fit for the team.

Applications close: 12 September 2026
Applications may be screened prior to closing date.
 
Hume Bank is an equal opportunity employer and welcome and encourage people from all backgrounds to apply. We are committed to building a culture that is inclusive, providing an ethical and diverse workplace where everyone is respected.
If you require any reasonable adjustments to the recruitment process or the role, please let us know by contacting [email protected]
 
Our process

• Once the role is closed, we review all applications against the requirements, creating a shortlist for further review.
• If your application is successful, you may receive an initial screening call to further assess your suitability, before being invited to an interview.
• We conduct two rounds of interviews, with the first interview being held with the supervisor and a member of our People Team. You may be invited back to a shorter second-round interview with the head of the department.
• The final stage is to complete some quick compliance checks, before (hopefully) receiving an offer.