Digital Marketing Manager

Roles and Responsibilities :

• Develop and execute comprehensive digital marketing strategies to boost growth and revenue for EdTech companies.
• Manage performance marketing campaigns on Google Ads, Meta Ads, CPL/CPA networks to meet target ROI.
• Collaborate with cross-functional teams to identify opportunities for skill development programs aligned with business goals.
• Analyze campaign performance data to refine ad spend and enhance lead generation.
• Utilize expertise in growth marketing to drive user acquisition and retention.
• Oversee the creation of engaging content for various digital channels.

Job Requirements :

• Proven success in managing performance marketing campaigns on Google Ads and Meta Ads.
• Strong grasp of e-learning industry trends, particularly within the EdTech landscape.
• Experience working with digital marketing agencies or performance marketing managers is advantageous.
• Ability to analyze complex data sets to inform strategic decisions.
• Excellent communication skills for collaborating with cross-functional teams.
• Familiarity with ROAS-driven marketing strategies and lead generation tactics.